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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Marketing Over Coffee with Ron Jacobs

Digital Marketing, Direct Marketing, Podcast November 22, 2019

Even as the use of social media and email push us further from written communications, direct mail is still one of the biggest marketing channels around. But as the world of marketing hurdles into a new digital age, direct mail has to adapt. To do that, marketers are now using customer data to personalize the user experience. Ron Jacobs, CEO of Jacobs and Clevenger, recently spoke on the Marketing Over Coffee podcast. In this episode, he talks about how brands must start hyper-personalizing in order to keep the attention of their customer base. Listen to the whole episode to hear Ron’s conversation with John Wall about direct marketing.

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MARKETING YOURSELF: The Key to Self-Promotion

Direct Marketing, Podcast, Self-Marketing September 20, 2019

 

Marketing isn't limited to brands and agencies. In fact, it can be as simple as a resume sent to your dream company. In order to snag that job, you'll have to sell them on one product: YOU. In this episode of J&See: Views on Marketing, VP of J&C Meg Goodman sits down with career coach and recruiter Michelle Barnard to discuss how you can successfully market yourself to potential employers. Read on for a few key points from their conversation. And don't forget to subscribe to J&See: Views on Marketing to hear an interview like this once a month.

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Mark Long on the Evolution of Radio Marketing

Direct Marketing, Podcast, Radio Marketing August 8, 2019

An average of 227 million adults tune to AM/FM radio each week, creating almost $20 billion in revenue for radio stations. The majority of that revenue comes from advertisements. Marketers have been using radio as a major channel since the first paid radio ad in 1922.

Although they are limited to only what the listener can hear, marketers use some of the same techniques for radio that they use for every type of marketing. In this episode of J&See: Views on Marketing, Meg Goodman sits down with Mark Long, the Production Director for Townsquare Media in Boise, Idaho. Mark breaks down the differences between radio and traditional marketing as well as the different types of radio. Mark also provides insight into the direction he sees radio heading and how marketers will need to respond. Read on for a few excerpts from his insightful interview. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling conversation like this once a month.

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Patti Minglin on How to Reach Women Through Marketing

Direct Marketing, Podcast, Social Media Marketing June 27, 2019

Although women make up half the population, many companies still treat them as a niche in the marketing industry. In the second episode of J&See: Views on Marketing, Meg Goodman sits down with Patti Minglin. Patti is the founder and CEO of Go Girl Communications, a marketing agency that specializes in helping clients reach female customers. Patti and Meg discuss how to successfully market to (or as Patti would say, with) women — and the common mistakes you should avoid. Read on for a few excerpts from her insightful interview. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling conversation like this once a month.

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Ron Jacobs on the State of Marketing, Storytelling and AI

Direct Marketing, Artificial Intelligence, Podcast May 23, 2019

Everyone is a marketer in some way. It can be as small as what you choose to post on your social media channels or as large as a company’s multi-channel acquisition campaign. Regardless of how obvious it is, marketing infiltrates every part of our lives. J&See: Views on Marketing, an original podcast from J&C, explores how marketing influences the world around us.

In the first episode, Meg Goodman talks to Ron Jacobs. He is the CEO and founder of J&C as well as co-author of the best-selling book, Successful Direct Marketing Methods. Together, Meg and Ron explore how marketing has changed over the years — and where it’s headed in the future. Read on for a few excerpts from his insightful interview. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling interview like this once a month. 

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J&C Named a Top Direct Marketing Agency by Manifest

Direct Marketing, Data Marketing, Relationship Marketing December 21, 2018

Data is at the core of everything Jacobs & Clevenger does. All campaigns, each piece of marketing collateral and every word the agency uses in its messaging is carefully crafted to promote consumer engagement that can be tied back to real business outcomes.

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Personalizing Your Message Without Looking Creepy

Digital Marketing, Direct Marketing, Email Marketing July 10, 2018

 Personalization is simply a must for marketers. Consumers and business buyers want personalized communications and organizations see a greater return when implementing it. In Salesforce’s Fourth Annual State of Marketing Report,  52 percent of consumers and 65 percent of business buyers stated they would switch brands if a vendor did not personalize communications. Personalization was once as simple as inserting the contact’s first name and maybe even a company, and that was all that was needed, but it has evolved to so much more.

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JK’s Marketing Process Promise: Get Your Project Done Right

Direct Marketing June 19, 2017

Email. Video. Direct Mail. Websites.

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The Magic Formula in Response Marketing

Direct Marketing June 15, 2017

Here’s something all response marketers have in common:

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3 Rules for Picking the Right Marketing Channel

Direct Marketing June 14, 2017

As a marketing professional, it’s always exciting to address new questions.

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