J&C Blog

Find all the latest marketing trends on the J&C Blog.

AI is a Marketer's New Best Friend

Posted by Brian Jones on June 19, 2024

Seems everyone is talking about AI these days.

But the big question is, what are the best ways to use it in our everyday business?

First things first, let's address the elephant in the room: AI is no longer a futuristic concept; it's a reality that's already making waves in our industry. In fact, a recent Hubspot survey revealed that a whopping 64% of marketing professionals are already using AI tools in some capacity. Impressive, right?


Well, it gets even better. Because while some marketers are just dipping their toes into the AI waters, others are diving in headfirst. A cool 21% of marketers reported that AI is extensively integrated into their daily workflows.

So, you might be wondering, "How exactly are marketers putting AI to work?" Well, here are a few of the more popular areas where AI is making an impact:

  1. Data Crunching: Kiss those spreadsheet nightmares goodbye because 40% of marketers surveyed are using AI to analyze and report on data. At last, we can make sense of those massive data sets without the splitting headaches.

  2. Research Rockstars: Another 39% of marketers are letting AI do the heavy lifting when it comes to research, whether it's market analysis or summarizing articles. Now that’s efficiency.

  3. Content Creation: This one's a game-changer. A impressive 38% of marketers are tapping into AI's creative prowess to generate quality content. Who needs to spend hours of research, editing, writing and more editing when you've got an AI wordsmith on your team? Although we strongly recommend your favorite copy human oversee the output. AI is good, but has been know to drift into some alternate realities when answering a prompt.

"64% of marketing professionals are already using AI tools in some capacity"

Yet still, AI has so much more to offer the marketing world. From personalized customer experiences to automated email campaigns and even predicting customer behavior, AI is like a Swiss Army knife for marketers.


And let's not forget about those time-consuming administrative tasks. AI has our backs there too, with tools that can schedule meetings, take notes, summarize discussions and give your productivity a boost.

So you’re probably thinking: This all sounds great, but how do I actually implement AI in my marketing strategy? Well, that's where the real magic happens.

Start by identifying areas where AI can streamline your processes or enhance your campaigns. Maybe you need help with data analysis, content creation, or customer engagement. Once you've pinpointed your pain points, do your research and explore the AI tools and platforms that can best meet your needs.

iStock-1148931787And remember, AI is not a one-size-fits-all solution. It's a powerful tool that requires careful implementation and ongoing optimization. But in the end, the effort is worth it when you see the results AI can deliver.

So, what are you waiting for? Embrace this AI revolution and unlock a whole new world of marketing possibilities. Your future self (and your bottom line) will thank you.

"AI is not a one-size-fits-all solution — it's a powerful tool that requires careful implementation and ongoing optimization"

How To Get Started

If you need help using today's modern marketing tools or navigating AI trends, let us know. We can help you use the latest technology to increase the performance of a program you’re already running or kick off a new one. J&C has over 40 years of experience and would be happy to learn more about your company and your goals. Contact J&C today. That way, we can give you an honest assessment of how we can work with you to achieve better results. 

Topics: Content Marketing, Direct Marketing, Personalization, Relationship Marketing, Artificial Intelligence, Marketing Data

Recent Posts