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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Brian Jones

Recent Posts

Simplify. Simplify. Simplify.

Direct Marketing, Direct Mail, Creative July 21, 2021

Henry David Thoreau said we need to "simplify" over 150 years ago...

And it's still just as true today.

Especially in the world of direct mail design.

Because direct mail design, much like digital design, has been changing over the years.

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Short Copy is Having a Moment - Here's why

Direct Marketing, Direct Mail, Creative June 25, 2021

There is a long-standing debate in direct mail —

Long detailed copy? Or short, quick-hitting copy?

What’s the best? Most effective? Most responsive?

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12 Thousand Online Shoppers Reveal What Makes Them Click

Direct Marketing, Direct Mail, Creative May 28, 2021

Today’s online shoppers face an ever-growing number of choices and mountains of information as they traverse the long and winding path toward a purchase.

Well recent research from Google has revealed that there are some specific strategies to help marketers make sense of what’s often referred to as the “messy middle” of that purchase journey. And it may help your brand land in the right place with the right messaging to the right shopper at the right time.

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Direct Marketing: Your Secret Weapon For Re-Establishing Customer Relationships

Relationship Marketing, Direct Mail July 16, 2020

A good direct marketing campaign does three things well: 1.) It promotes the right product/service, 2.) It conveys a strong benefit and 3.) It persuades consumers to action.

Direct marketing also gives you a chance to deliver your best offer directly to the people who most need them.

In times like these, it’s important to remember that direct marketing is a good way to:

  • Build and re-establish relationships with customers
  • A/B test different offers
  • Reach the right people, with the right message at the right time
  • Increase sales

But a good direct marketing campaign requires careful planning and a firm grasp of direct marketing tactics and techniques. Knowing how and when to use direct marketing can help you achieve your business goals. But before you get started, there are a few things to keep in mind:

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Use Direct Mail and Get Inside the Reader's Head

Behavioral Economics, Direct Mail May 29, 2020

Converting leads has proven to be a major challenge for marketers during the COVID-19 crisis.

Well, here’s a solution that could help with this dilemma — direct mail.

Direct mail is having a moment right now.

In fact, the USPS "COVID Mail Attitudes" report shows that 65% of those surveyed said that getting mail actually puts them in a better mood. And 54% said direct mail made them feel more connected.

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7 Insurance Marketing Tactics to Improve Your Campaign Results

Digital Marketing February 18, 2020

Modern insurance marketing strategies can encompass a wide variety of choices in terms of channels, tactics and technologies. When you’re looking to create just the right mix under tight budget constraints, it’s easy to get overwhelmed.

And to be fair, the insurance industry itself has experienced big shifts over the past decade, including many significant macroeconomic, social and regulatory changes.

Here is how marketers can make insurance marketing campaigns both interesting and competitive to overcome some of their greatest challenges. 

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“YES, And…” 7 Principles Response Marketers can learn from improv comedy

Improv actors and comedians are a clever bunch.

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The Magic Formula in Response Marketing

Direct Marketing June 15, 2017

Here’s something all response marketers have in common:

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Recent Posts