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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Brian Jones

Recent Posts

How to finish strong in 2024

Content Marketing, Direct Marketing, Personalization, Relationship Marketing, Artificial Intelligence, Marketing Data July 12, 2024

Don't look now, but 2024 half over.

And it's been quite a year, hasn't it? We've seen everything from the AI revolution with ChatGPT to the USPS grappling with inflation. But here's the million-dollar question:

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AI is a Marketer's New Best Friend

Content Marketing, Direct Marketing, Personalization, Relationship Marketing, Artificial Intelligence, Marketing Data June 19, 2024

Seems everyone is talking about AI these days.

But the big question is, what are the best ways to use it in our everyday business?

First things first, let's address the elephant in the room: AI is no longer a futuristic concept; it's a reality that's already making waves in our industry. In fact, a recent Hubspot survey revealed that a whopping 64% of marketing professionals are already using AI tools in some capacity. Impressive, right?

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The Future of Marketing — Looking 3-5 Years Out

Content Marketing, Direct Marketing, Personalization, Relationship Marketing, Artificial Intelligence, Marketing Data, Direct Mail, Hyper-personalization June 12, 2024

As a direct marketing pro, you know that the playing field is always changing. So let's take a sneak peek at some key trends that are going to transform how we do business in the next 3-5 years.

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Large Language Models (LLMs) and Generative AI — What You Should Know

Direct Marketing, Personalization, Relationship Marketing, A/B Testing, Direct Mail, Direct Mail Format May 23, 2024

You're probably hearing a lot of buzz about large language models (LLMs) and generative AI these days. And for good reason – this technology is poised to transform marketing in some major ways.

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Choosing the Right Direct Mail Format: Envelope vs. Postcard

Direct Marketing, Personalization, Relationship Marketing, A/B Testing, Direct Mail, Direct Mail Format May 3, 2024

Direct mail continues to be an effective marketing channel, but determining the right format for your campaign can be crucial for maximizing response rates and return on investment (ROI).

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Pump the Power of AI Into Your Direct Marketing

Direct Marketing, Relationship Marketing, Insurance Marketing, Artificial Intelligence April 16, 2024

Artificial Intelligence (AI) has emerged as a powerful tool in the realm of direct marketing, offering a wealth of opportunities to enhance personalization, optimize campaigns, and drive better response rates. By harnessing AI's capabilities, marketers can unlock a level of customer engagement that was previously unattainable. Sounds amazing right?

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Avoid These Common Direct Mail Marketing Pitfalls

Direct Marketing, Relationship Marketing, Senior Marketing March 25, 2024

Direct mail marketing is an effective strategy -- but only — repeat ONLY — if executed properly.

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The Emotional Impulse: Unveiling the Heart of Consumer Decisions

Direct Marketing, Direct Mail, Creative March 12, 2024

In the world of direct marketing, where every strategy is meticulously crafted, it's important that we don't miss the underlying fundamental truth that governs consumer behavior. While research, reviews, and specifications play a role in the consumer's decision-making process, there's something else at play.

Something much deeper...

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The Longevity Revolution: A Marketer's Guide to a New Era

Direct Marketing, Relationship Marketing, Senior Marketing March 7, 2024

The human lifespan is steadily increasing, and the potential to live well into our 100s (see Fig.1) or even beyond is no longer a distant dream. This is great news for us as a society — and a unique opportunity for us marketers. But it also means we need to make a significant shift in our perspective and approach.

Let's delve into the implications of the "longevity revolution" for the marketing landscape.

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Longevity: A Silver Lining for Growth Strategies in Senior Markets

Direct Marketing, Relationship Marketing, Senior Marketing February 22, 2024

If you're targeting seniors over 65, you've likely heard whispers of "longevity" echoing throughout the industry. But is it just hype? Or could this burgeoning field hold real promise for your growth strategies?

Buckle up, because the answer is a resounding yes, it could.

Here are some ideas on how to connect with this active, tech savvy group:

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