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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Brian Jones

Recent Posts

Numbers Don't Lie — AND Here's what they say about direct mail

Direct Marketing, Direct Mail, Creative August 5, 2022

A recent report (the State of Direct Mail Consumer Insights, produced by Lob and Comperemedia) shows why direct mail remains a powerful and important part of any successful marketing plan. 

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Insurance marketers know the value of direct – especially now

Direct Marketing, Insurance Marketing, Direct Mail, Creative July 23, 2022

Paper costs are soaring… printing costs more… postage just went up… but insurance marketers continue to rely on direct mail for the results they need. In fact, consumers might see a slew of direct mail in Q4 2022. Here's one reason why...

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Recession Marketing: The Direct Approach

Personalization, Marketing Data July 4, 2022

With hundreds and hundreds of decisions to make every hour, how do humans ever get through the day?

In any economic downturn, marketers can quickly find themselves in unfamiliar territory. Sure, no two recessions are alike. But marketers who have been around the block once or twice (or three times), may notice patterns in consumers’ purchasing behavior and/or in marketers’ strategies. And those strategies can either boost or bust their overall performance.

Often what you’ll see in a recession is consumers will tighten their belts and reduce their spending. As a result, sales drop and companies start cutting costs and reducing prices. Budget cuts across the board follow.

But hold on… wholesale reductions like these can be a mistake.

So, How Do You Market In Times Like These?

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System Failure - Please Check Your Marketing Message

Personalization, Marketing Data June 16, 2022

With hundreds and hundreds of decisions to make every hour, how do humans ever get through the day?

Well, it comes down to System 1 and System 2 thinking.
For example, if a speeding taxi were racin
g toward you as you stepped off the curb, you’d jump back. No thinking involved.

Or maybe it’s something more subtle, like noticing the facial cues of an angry boss. Either way, in these types of situations, your thinking is automatic. That's called System 1 – and it’s a far cry from the more deliberate kind of thinking you do when you’re asked to work through an algebra problem, assemble some new furniture, or do your taxes — the long-form. That’s System 2 thinking.

The idea that we use two systems to process information was detailed by Daniel Kahneman in his best-selling book, Thinking Fast and Slow.

And this concept is directly related to marketing and how consumers arrive at a purchase/no-purchase decision?

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Is AI Part of Your Marketing Plan?

Personalization, Marketing Data June 5, 2022

It’s been quite a ride.

COVID-19… The Great resignation… Hybrid work styles…

For marketers, this has been the most tumultuous 2+ years in recent memory.

But if you’re reading this, congratulations, you made it this far...

So enough already. Enough looking back, enough lamenting about what was.

Let’s take a look ahead.

What’s next?

What’s out on the horizon?

What could impact your business in the next two years?

Well, how about Artificial Intelligence (AI).

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“I always wanted to be somebody, now I realize I should have been more specific.”   – Lily Tomlin

Direct Marketing, Email Marketing, Direct Mail, Creative May 18, 2022

Did you ever notice...

The most successful direct response campaigns have something in common —

Specifics.

I was first introduced to this idea while on a call with the great Herschell Gordon Lewis. During the discussion, he simply said — “…specifics sell.”

And the beauty of this concept is that it applies to direct mail... email... display ads... websites... landing pages... etc.

Be personal. Be relevant. Be specific.

If you write in generalities, if you write in broad strokes, if you pen mere platitudes, your copy will not only

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Financial Service Brands Need to Connect the Way Customers Want

Direct Mail April 22, 2022

These days marketing is multichannel, with multiple efforts, multiple touchpoints, and multiple ways of reaching consumers. And although reaching out may be a multi-channel, multi-effort endeavor, the way consumers respond is now more singular than ever before...

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The New Age of Marketing

Direct Mail April 8, 2022

Get Ready to Pivot: Marketing’s Evolution in an Ever-Changing World

Amid COVID-19 and global conflict, marketing has not stopped evolving.

Newsflash: Marketers around the country identified trusted relationships as their customers’ highest priority in 2021. Impressively, the highest percentage of marketers reported that their customers now focus more on “trusting relationships” than “low price,” despite the economic downturn. This is not a fluke: according to the Chief Marketing Officer (CMO) Council, customers’ focus on trusting relationships has increased by 47% since this question was first asked in 2009.

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The Real Value of Direct Mail

Direct Mail March 29, 2022

It’s hard to talk about direct mail right now without talking about COVID-19.

Over the last 24 months, we have gone through the near-normal… we are now in the new normal — and are starting to head into the next normal.

Looking back, we see that in 2020, US marketers spent less and mailed fewer pieces than the previous year, according to Winterberry Group.

Direct mail volume was down 18.1% in 2020, with 63.8 million pieces of direct marketing mail being sent.

Spending on direct mail, along with other forms of offline media, experienced a steep decrease in 2020, too — down 17.2% over 2019 to $34.9 billion. This is a continuation of a multi-year slide in volume, although 2020’s slide was steeper.

However... direct mail came roaring back in 2021

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Simplify. Simplify. Simplify.

Direct Marketing, Direct Mail, Creative July 21, 2021

Henry David Thoreau said we need to "simplify" over 150 years ago...

And it's still just as true today.

Especially in the world of direct mail design.

Because direct mail design, much like digital design, has been changing over the years.

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