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Direct mail automation has changed the way marketers communicate with their target audience.
Many marketers are now integrating technology with traditional direct mail strategies and streamlining the multi-step marketing process. It can be a quick and easy solution for them.
When it works...
When it works, it can help enhance customer engagement and improve efficiency. But, while direct mail automation does come with lots of surface advantages, it also presents its share of challenges you need to consider before flipping the switch.
So, let’s take a quick look at both the Pros and the Cons of automation.
Okay, so an impressive list of advantages. In an age where marketers are constantly being asked to do more… do it faster and cheaper and with more precision, well automation sounds like a match made in marketing heaven.
But what else should we know about this technology? Are there any drawbacks? Well, to make an informed decision, we must look at both sides.
So, while direct mail automation has a number of excellent benefits in terms of efficiency, scalability, and personalization, marketers should be aware of the potential downsides like the cost, data issues, and the risk of “cookie cutter” creative.
The best way to approach it is to have a plan, consider your strategy, and consider both the advantages and disadvantages based on your particular objectives and goals. Then you can make a decision that works for your needs, your goals, and your budget.
How To Get Started
Are you looking to improve the results from your next campaign? Run a test? Or maybe you’re looking to increase the performance of a program you’re already running. Well, J&C has over 40 years of experience and would be happy to learn more about your company and your goals. Contact J&C today. That way, we can give you an honest assessment of how we can work with you to achieve better results.