J&C Blog

Find all the latest marketing trends on the J&C Blog.

It's Time to Be Direct

Direct Marketing, Direct Mail, Creative August 11, 2023

Here we are…

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Do I Have Your Attention? I Doubt It...

Direct Marketing, Direct Mail, Creative July 27, 2023

We… me… you… all of us have an attention problem.

We don’t know how to focus anymore.


That’s not true.

I should say, we don’t know WHAT to focus ON anymore.

Our lives are jam-packed with to-dos, and checklists and meetings, and — of course,  ads.

All kinds of ads. Digital, social, TV, radio, print, outdoor, indoor direct mail…

And for us marketers, solving this attention problem is really the key to improving our ROIs, our campaigns' effectiveness, and our bottom lines.

So how? How do we capture this rarest of commodities – attention?

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How Behavioral Economics Is Impacting Direct Marketing

Direct Marketing, Direct Mail, Creative July 12, 2023

In the dynamic world of direct marketing, knowing your consumer has always been paramount.

In the last few years (I’m sure you’ve noticed), behavioral economics has started to impact the way marketers build their strategies and campaigns. So let’s explore this discipline and see what it means for us direct marketers.

What exactly are we seeing out there?

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Direct Mail Works — Science Says So

Direct Marketing, Direct Mail, Creative June 29, 2023

Put your goggles on… grab your lab coat…

Because scientific studies and research have produced evidence that direct mail works.

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5 Reasons to Rethink Doing AN IN-HOUSE Direct MAIL CAMPAIGN

Direct Marketing, Direct Mail, Creative June 9, 2023

Let's all agree...

Direct mail can be a powerful and profitable marketing tool.

But attempting to execute it without the help of a good DM agency can be a slippery slope and might mean some big missed revenue opportunities. Worst case it might land you in some hot water legally.

But there's ONE other important reason not to deploy a DIY campaign (see the comments in red below).

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Direct Marketers: Proceed with Caution

Direct Marketing, Direct Mail, Creative May 24, 2023

Like you don't have enough to worry about...

On top of everything else keeping you up at night, here are the most pressing issues direct marketers need to be aware of over the next 12 to 36 months — and interestingly enough, they all seem to have something in common – an added measure of CAUTION.

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CMOs Are Losing Z's

Direct Marketing, Direct Mail, Creative May 12, 2023

CMOs aren’t sleeping much these days.

And when you ask them what's keeping them up at night — there’s a discernible pattern in their answers…

No surprise — it’s all about that bottom line (sounds like a Megan Trainor song?).

But what’s particularly troubling for our marketing brethren, and a major source of their sleepless nights, is this: getting a decent return on their marketing investment. Their ROMI.

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Beware the Lure of AI

Direct Marketing, Direct Mail, Creative April 27, 2023

Artificial intelligence (AI) is an exciting technology that has transformed the marketing industry — enabling businesses to automate processes, optimize campaigns, and improve customer experience.

However, while AI can be a powerful tool in direct marketing, it also poses significant risks to marketers and brands.

Here are 5 reasons why using AI in direct marketing could be dangerous:

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Simple Is Not Easy.

Direct Marketing, Direct Mail, Creative April 16, 2023

Over 150 years ago, Henry David Thoreau stated that the world needed to "simplify.

That was before IOT... self-driving cars... and ChatGPT.

Today the world seems more complicated than ever.

If ever there were a time to "simplify," it's today.

Especially in the world of direct mail design.

Because direct mail design, much like digital design, has been changing over the years.

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Direct Marketing, Direct Mail, Creative March 13, 2023

Direct response marketers have a lot on their minds these days. And if you ask them to rank their most pressing issues, the results are quite interesting. That’s exactly what the folks at Lob did. Results from selected survey questions are laid out here...

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