Find all the latest marketing trends on the J&C Blog.
Let's all agree...
Direct mail can be a powerful and profitable marketing tool.
But attempting to execute it without the help of a good DM agency can be a slippery slope and might mean some big missed revenue opportunities. Worst case it might land you in some hot water legally.
But there's ONE other important reason not to deploy a DIY campaign (see the comments in red below).
That's why, we'd like to walk through some of the potential pitfalls of going direct mail alone — and the impact it can all have on your marketing efforts.
When done correctly, direct mail can be a lucrative (arguably the MOST lucrative) marketing channel available to you. Attempting to execute it without the expertise of a professional agency can be a risky endeavor. From targeting to design, production, testing, and compliance, the guidance of experienced professionals is invaluable in ensuring a well-executed and effective direct mail campaign that delivers optimal results for your business — and improves your ROI.
At J&C, our expertise helps CMOs create highly responsive, clear, compelling direct mail. Our process and approach helps clients keep their response rates up and, subsequently, their marketing ROIs high.
Contact J&C today if you need help getting your message to the right audience — and your ROI moving in the right direction. Sleep tight, CMOs.