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J&C Blog

Find all the latest marketing trends on the J&C Blog.

3 Types of Emails to Add to Your Marketing Strategy

Email Marketing August 29, 2018

In 2017, an average of 269 billion emails were sent per day. That means the competition for attention in inboxes for email marketers is very high. Email marketing continues to generate high ROI for marketing departments that build a well-thought-out strategy that delivers personalized messages at the right time to the recipients. Below are three types of emails needed in a marketing strategy today: welcome emails, trigger emails and re-engagement emails. All of these emails play a critical role in the customer journey.  

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How much email personalization is acceptable?

Email Marketing February 23, 2016


As marketers we have to be smart when the noise gets louder. In order to reach and resonate with your audience you need to be relevant for each individual, and being personal with your audience is one important part of being relevant – but how much email personalizaiton is acceptable?

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3 New Ways to Use Triggered Emails in 2016

Email Marketing January 8, 2016

Triggered emails are especially potent because they take information you already know about your customers to build meaningful messages and offers to your current, potential and lost clients. If done well, trigger emails as a form of marketing automation is a time saving and highly effective way to build relationships with your target customers. Here are three new ways to incorporate triggered emails into your arsenal in 2016.

 

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The inevitable demise of mass email

Email Marketing August 26, 2015

 

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Survival of the Fittest: How to Improve Your Email Marketing Strategy

Email Marketing July 29, 2015

 

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Want a better email open rate? Start by reaching the inbox

Email Marketing July 23, 2015

If you’re like most marketers who use email in their campaigns, you probably would like to know that you are doing everything you can to improve your email open rates. Well, before you get too wrapped up in that, it’s a good idea to first ensure that your emails are reaching the inboxes on your subscriber list.

 

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Triggered emails: A high-caliber re-engagement tool

Email Marketing June 11, 2015

I don’t know how I started doing this, but whenever I decide to go ahead and buy something of significant value, either online or at a store, I refer to it as pulling the trigger. As in, “I pulled the trigger on those concert tickets.”

 

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Email CSI: What killed the response?

Email Marketing June 9, 2015

It was a dismal spring evening in the City of the Big Shoulders.

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4 Relevancy Rules for successful email campaigns

Email Marketing April 30, 2015

My email inbox has become a “junk drawer.” If the term is new to you, please allow me to explain.
successful email marketing campaigns
The junk drawer is a uniquely American phenomenon. It’s that one undefinable storage space where you can discover almost anything. Usually, the junk drawer is tucked away in the recesses of a workshop cabinet, home office or kitchen, and it can harbor everything from screwdrivers and flash drives to aspirin and mystery keys.

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Email marketing’s secret weapon

Email Marketing April 16, 2015

Thank you for accepting this mission. Before we begin, let’s go over the essentials.

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