The pandemic has changed everyone’s priorities.
Right now, people are worried about their health, safety and financial stability. And further down the list is — ah, yes... business objectives.
In the midst of this crisis, you may want to rethink your marketing strategy. Any plans you made pre-pandemic may be off the table. So take time now to evaluate your method, your messaging and more.
Direct mail is a promising avenue for the current state of things. According to the WHO and the CDC, sending and receiving mail is considered safe during the COVID-19 pandemic. And with so many people staying at home, the mailbox is a direct line to your prospects.