J&C Blog

Find all the latest marketing trends on the J&C Blog.

How Does AI Fit Into Your Process?

Direct Marketing, Direct Mail, Creative September 10, 2023

Twenty-seven percent of marketers are afraid that AI is a threat to their job security, according to AI in Marketing: Cutting through the hype and harnessing the potential for marketers, a study by SurveyMonkey.

But hold on...

As a direct marketer, you should be (or at least thinking seriously about) using AI tools to help you. AI is here to help you do your job — not take your job. And, like it or not,  AI is here to say. 

74% of marketers are using AI at least weekly or more frequently.

(Get your FREE AI Checklist here)

And if used correctly, the vast array of AI tools out there will actually help you… improve your lead gen programs… increase sales… even boost revenue. The trick, of course, is finding the right tool for your particular needs. To help you decide which AI resources could be of use to you, first consider some of the areas where AI has shown some promise, including:

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The Content Decision: Short and Snappy-OR- Long and Informative

Direct Marketing, Direct Mail, Creative August 24, 2023

In the ongoing battle for attention, crafting the right content strategy is critical for reaching, engaging -- and making an impression on your target audiences. One of the most important decisions you’ll make is whether to create something short and quick-hitting – knowing more people will likely engage. Or... 

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It's Time to Be Direct

Direct Marketing, Direct Mail, Creative August 11, 2023

Here we are…

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Do I Have Your Attention? I Doubt It...

Direct Marketing, Direct Mail, Creative July 27, 2023

We… me… you… all of us have an attention problem.

We don’t know how to focus anymore.


That’s not true.

I should say, we don’t know WHAT to focus ON anymore.

Our lives are jam-packed with to-dos, and checklists and meetings, and — of course,  ads.

All kinds of ads. Digital, social, TV, radio, print, outdoor, indoor direct mail…

And for us marketers, solving this attention problem is really the key to improving our ROIs, our campaigns' effectiveness, and our bottom lines.

So how? How do we capture this rarest of commodities – attention?

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How Behavioral Economics Is Impacting Direct Marketing

Direct Marketing, Direct Mail, Creative July 12, 2023

In the dynamic world of direct marketing, knowing your consumer has always been paramount.

In the last few years (I’m sure you’ve noticed), behavioral economics has started to impact the way marketers build their strategies and campaigns. So let’s explore this discipline and see what it means for us direct marketers.

What exactly are we seeing out there?

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Direct Mail Works — Science Says So

Direct Marketing, Direct Mail, Creative June 29, 2023

Put your goggles on… grab your lab coat…

Because scientific studies and research have produced evidence that direct mail works.

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5 Reasons to Rethink Doing AN IN-HOUSE Direct MAIL CAMPAIGN

Direct Marketing, Direct Mail, Creative June 9, 2023

Let's all agree...

Direct mail can be a powerful and profitable marketing tool.

But attempting to execute it without the help of a good DM agency can be a slippery slope and might mean some big missed revenue opportunities. Worst case it might land you in some hot water legally.

But there's ONE other important reason not to deploy a DIY campaign (see the comments in red below).

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Direct Marketers: Proceed with Caution

Direct Marketing, Direct Mail, Creative May 24, 2023

Like you don't have enough to worry about...

On top of everything else keeping you up at night, here are the most pressing issues direct marketers need to be aware of over the next 12 to 36 months — and interestingly enough, they all seem to have something in common – an added measure of CAUTION.

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CMOs Are Losing Z's

Direct Marketing, Direct Mail, Creative May 12, 2023

CMOs aren’t sleeping much these days.

And when you ask them what's keeping them up at night — there’s a discernible pattern in their answers…

No surprise — it’s all about that bottom line (sounds like a Megan Trainor song?).

But what’s particularly troubling for our marketing brethren, and a major source of their sleepless nights, is this: getting a decent return on their marketing investment. Their ROMI.

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Beware the Lure of AI

Direct Marketing, Direct Mail, Creative April 27, 2023

Artificial intelligence (AI) is an exciting technology that has transformed the marketing industry — enabling businesses to automate processes, optimize campaigns, and improve customer experience.

However, while AI can be a powerful tool in direct marketing, it also poses significant risks to marketers and brands.

Here are 5 reasons why using AI in direct marketing could be dangerous:

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