Effective August 29, 2021, many USPS services will see their first significant cost hike since 2019. The cost of a first-class stamp will increase 5.45% (from 55¢ to 58¢), while the cost of a domestic postcard will increase over 11% (from 36¢ to 40¢).
Today’s online shoppers face an ever-growing number of choices and mountains of information as they traverse the long and winding path toward a purchase.
Well recent research from Google has revealed that there are some specific strategies to help marketers make sense of what’s often referred to as the “messy middle” of that purchase journey. And it may help your brand land in the right place with the right messaging to the right shopper at the right time.
You are ZOOM-ed out. You’re Webinar-ed out. You’re emailed out.
And — if you are — you KNOW your customers and prospects are. So, what’s the best way to reach the digitally exhausted, the weary-eyed masses in the post-pandemic world?
Direct mail is constantly evolving. And innovation can pay off. It can generate higher response rates among your target audience... and it can even get you a discount from USPS.
Direct mail has been a powerful marketing channel for decades.
But looking ahead... it seems that direct mail is poised for a new renaissance in the 2020s.
Customers are becoming more wary of digital tracking and privacy on the web...
And the integration of new media with tangible mail creates a powerful, lucrative marketing opportunity.
This is especially true when you’re trying to micro-target new customers and build lasting relationships with existing customers.
After all, these innovations simply help do what marketers have always tried to do: get the right offer in front of the right person at the right time.
A good direct marketing campaign does three things well: 1.) It promotes the right product/service, 2.) It conveys a strong benefit and 3.) It persuades consumers to action.
Direct marketing also gives you a chance to deliver your best offer directly to the people who most need them.
In times like these, it’s important to remember that direct marketing is a good way to:
But a good direct marketing campaign requires careful planning and a firm grasp of direct marketing tactics and techniques. Knowing how and when to use direct marketing can help you achieve your business goals. But before you get started, there are a few things to keep in mind:
The lockdown due to the COVID-19 pandemic has changed consumer buying habits. Many people have gotten used to only venturing out to the grocery store or pharmacy. Online ordering is up. Curbside pickup is expected.
But as the country moves toward reopening, phase by phase, companies are looking for ways to recapture sales and reignite the interest of consumers in their brand.
Right now, many consumers need a nudge. And retargeting through direct mail could be the push they need to engage with your brand.
We can all agree that coronavirus will leave behind a series of long-term consequences for marketers. And even though it’s taking about all you have to just “get through” it and put out the dilemma du jour, it is equally important to plan for the future. As tough as this is, you need to be prepared for what’s to come.
To that end, here are 5 ideas to guide you through the fog and into the future.
Converting leads has proven to be a major challenge for marketers during the COVID-19 crisis.
Well, here’s a solution that could help with this dilemma — direct mail.
Direct mail is having a moment right now.
In fact, the USPS "COVID Mail Attitudes" report shows that 65% of those surveyed said that getting mail actually puts them in a better mood. And 54% said direct mail made them feel more connected.
The pandemic has changed everyone’s priorities.
Right now, people are worried about their health, safety and financial stability. And further down the list is — ah, yes... business objectives.
In the midst of this crisis, you may want to rethink your marketing strategy. Any plans you made pre-pandemic may be off the table. So take time now to evaluate your method, your messaging and more.
Direct mail is a promising avenue for the current state of things. According to the WHO and the CDC, sending and receiving mail is considered safe during the COVID-19 pandemic. And with so many people staying at home, the mailbox is a direct line to your prospects.