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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Have direct mail best practices been influenced by digital media?

Direct Marketing, Best Practices October 2, 2013


Digital marketing and digital media have changed the way many marketers communicate with their customers and prospects. Email has provided a cost-effective and expeditious vehicle to communicate with customers. Online vehicles, such as banner ads and content marketing, are demonstrating value as effective pull marketing mechanisms.

 

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The worst questions to ask on an RFP, and what you should be asking instead

CMO, Best Practices September 11, 2013

If you’ve ever been tasked to respond to a request for proposal (RFP), you probably came across some questions that caused you to scratch your head. Here are my favorites, followed by my observations about what these marketers should be asking.

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A helpful checklist for online demo development

Best Practices August 21, 2013

Online demos are a great tool to motivate prospects and customers and get them engaged with your product. When you invest in a demo, you want it to be as effective as possible in order to generate maximum ROI. However, this can be difficult to determine. How do you gauge if your demo is compelling, engaging and viewer-friendly?

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2 different lead generation techniques and philosophies: have them find you, you find them

B2B, Best Practices July 30, 2013

Most marketing and sales organizations thrive on identifying new business opportunities and generating leads. I often wonder if the marketing industry celebrates customer retention nearly to the degree it should. But the reality is leads, prospects and new customers are one of the key priorities for most marketing organizations.

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7 advantages of direct mail

Direct Marketing, Best Practices July 17, 2013

With the proliferation of channels, marketers are often forced to make trade-offs. One of the questions they find themselves asking is: What are the advantages and expected returns for certain channels?

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The top 5 challenges that threaten the success of your demo

Best Practices July 12, 2013

According to YouTube, viewers watch more than 6 billion hours of video each month on the site. That’s almost an hour for every person on Earth. And that is 50% more1 than last year.

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Best practices for developing a triggered email program

Best Practices, Email Marketing May 21, 2013

The numbers tell the story.

The volume of triggered emails increased 73% in
the 4Q12 compared with the year-earlier period.1

Open rates for triggered emails hit 49.8% in Q212;
almost 95% higher than mass emails.2

The average click-through rate for triggered emails
is more than double the rate for mass emails.2

 

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Best practices for personalizing direct mail

Direct Marketing, Best Practices May 20, 2013

Today consumers and business decision-makers demand a greater level of personalization than ever before. According to MarketSherpa, 69% of people state that they would exchange their data for better, more personalized service. Furthermore, a study J&C conducted in the first quarter of 2013 indicated that 2 out of 3 consumers prefer personalized communications to mass, non-customized communications.

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10 best practices for direct mail

Direct Marketing, Best Practices May 1, 2013


 

Direct mail should be considered an essential part of an integrated marketing strategy. It delivers the high level of personalization today’s customers demand, it provides proven response triggers that drive the target into action and it’s the right media to tell an information-rich story in a compelling way.

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Top 10 Direct Mail Best Practices

Direct Marketing, Best Practices May 1, 2013

Direct mail should be considered an essential part of an integrated marketing strategy. It delivers the high level of personalization today’s customers demand, it provides proven response triggers that drive the target into action and it’s the right media to tell an information-rich story in a compelling way.

 

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