Find all the latest marketing trends on the J&C Blog.
Today's modern marketer has to seek out every opportunity to learn new ways to engage consumers. In this case, Agile isn’t meant to be a synonym for nimble, but it may include project management elements that let modern marketing organizations act in a way that is more consistent with how businesses have changed in the 21st Century.
Agile Marketing is an approach to marketing that takes its inspiration from Agile software development. Here's what Agile Marketing values:
The goals of Agile Marketing are to improve the speed, predictability, transparency, and adaptability to change of the marketing function.
The three most popular Agile practices are 1. User Stories (51%), 2. Frequent Releases (47%), and 3. Retrospectives (43%).
But four other practices are in use by a third or more of the Agile teams we surveyed. They are:
Clearly this is just the tip of the iceberg here. There’s much more to explore and discuss on this topic. The important point is that you know how and when to apply it to your business.
Find out how J&C can help your company incorporate a more agile approach to serving customers. The result will be better retention and better business outcomes.
Contact me today at dquigley@jacobsclevenger.com. I’ll show you how we’ve helped other companies like yours do the same.
Download This FREE CX Guide One of our most popular titles, “So, How Do |
Topics: Customer Experience
303 E Wacker Drive, Suite 2030
Chicago, IL 60601
Phone: 312-894-3000
Fax: 312-894-3005