J&C Blog

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Ron Jacobs

Recent Posts

Using Hyper-targeting and Hyper-personalization in Banking, Credit Cards and Insurance

Direct Marketing, Personalization, Data Marketing, Hyper-targeting, Hyper-personalization April 18, 2024

This is the third of four blog posts on Hyper-targeting and Hyper-Personalization. In this post we will explain how these two strategies can be applied in data rich categories such as banking, credit cards and insurance. This includes strategies for each channel, as well as real world examples. If you missed previous installments you can find them here: Click here for Part 1. Click here for Part 2

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The Benefits of Hyper-Targeting and Hyper Personalization

Direct Marketing, Personalization, Data Marketing, Hyper-targeting, Hyper-personalization April 12, 2024

This is the second of four blog posts on Hyper-targeting and Hyper-Personalization. These two strategies are frequently misunderstood, as marketers attempt to use one strategy, when they really mean the other. In this post, the benefits of using each strategy individually are explained, as well as the benefits of integrating and using them together to create a seamless marketing funnel. If you missed the first installment of the series, you can find it here.

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Transforming Marketing with Hyper-targeting and Hyper-personalization

Direct Marketing, Personalization, Relationship Marketing, Hyper-targeting, Hyper-personalization April 4, 2024

This is the first of four blog posts on Hyper-targeting and Hyper-Personalization. In this post, each of these strategies is defined, and their similarities and differences outlined. Also, some ideas are provided for how each of these strategies can be applied within different marketing channels like direct mail, email, search and content marketing.

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Reimagining Business in 2022: It's about Resilience, Relevance and Refocus [page2022 Keynote]

Data Marketing, Direct Mail January 14, 2022

On February 1, Ron Jacobs will be one of the keynote speakers for the page2022 conference, an annual event hosted by JAGAT, the Japanese Association of Graphic Arts Technology. The presentation is titled Reimagining Business in 2022: It's about Resilience, Relevance and Refocus.

The keynote presentation focuses on decisions that printing company managements, agency managements and marketing managers will need to make in the coming years to keep up with the way that prospects and customers are changing, and the new ways that your clients are going to market.

Every attendee has shown resilience, just to get through the last two years of Covid-19. The keynote addresses some ways that they can refocus their efforts, to remain relevant and help their businesses to thrive in the future.

Click the button below to sign up for the conference (note: the conference is in Japanese but Ron's presentation is in English). And keep reading to learn more about the keynote. 

Sign up 

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Financial Services: Adapting to the New Normal [Webinar]

Financial Services, Direct Mail January 10, 2022

For a limited time, Brand United is airing a webinar on Direct Mail for Financial Brands that was recorded in September 2021.

While it wasn’t intended, the webinar provides a clear contrast between the traditional direct mail and the arc of direct mail for the future. Bob Bly, a well-known direct mail copy expert and Ron Jacobs, CEO Jacobs & Clevenger, both make the case for what is working and what is not.

Webinar Title: How Financial Services Brands Utilize Powerful Optichannel Campaigns to Attract, Retain and Enhance Customer Experience and Communication
Duration: 45 minutes
Available Until: April 22, 2022

Watch the Recording

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How To Make Customer Data Actionable — In Real Time

Digital Marketing, Customer Experience April 6, 2020

Today marketers need to take steps to close the gap between raw data, meaningful insights and real-time action, including:

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B.E.M. — What Is It? And Why Do You Need To Start Using It?

Customer Experience April 3, 2020

To begin with... put your audiences first.

Why? Because the digital world thinks audience first, not media first. Grouping online audiences by demographic produces very narrow targets that do not necessarily represent a brand's most productive audience. We call potential consumers who do not fit a rigid demographic profile "valuable wastage."

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How To Automate Your Marketing Approach Across All Devices and Channels — And How To Do It All Under One Cohesive Marketing Strategy

Digital Marketing, Data Marketing April 2, 2020

People-Based MarTech relies on people-based targeting, replacing the need for and far exceeding the power of cookie-based data. Brands unlock a singular view of consumers, one that anchors all of the data discussed to a single email address.

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Martech Is Transforming Marketing Operations — Every Company Is Now A Tech Company

Digital Marketing, Data Marketing April 1, 2020

From email marketing to automation, data analytics and innovative uses of artificial intelligence, marketing technologies are helping brands become stronger by engaging and communicating with their target audience on a whole new level.

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AI Is Embedded Across Almost Every Product Category in Marketing — Are You Taking Advantage of It?

Customer Experience March 30, 2020

Yes, there are many pure AI platforms.

But like big data platforms or cloud computing, most of them are general purpose technologies simply being harnessed in the service of marketing — often under the cover of a more marketing-specific application.

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