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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Ron Jacobs

Recent Posts

Using Email Marketing Automation in Direct Response

Email Marketing, Driving response, Digital Marketing Trends October 11, 2018

 

 

The article below originally appeared in the October 2018 edition of the J&C Newsletter. If you are not already receiving the newsletter, sign up here. 

Email marketing automation has become a competitive necessity for many organizations. While still not in use among all categories, marketers that have adapted email marketing automation report great success. In this newsletter, I will explain email marketing automation, describe its benefits and explore some ways that email marketing automation can be used to improve marketing response and conversion in different kinds of organizations.

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Moving Personalization from Tactic to Strategy

Email Marketing, Direct Response Marketing, personalization August 23, 2018

 

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Being a Contrarian: When the Common Wisdom Is Not So Common

Retail Industry, Digital Marketing, digital marketing communications, digital trends June 12, 2018

 

By nature, I am not a contrarian. I have written research papers, articles and books that are well researched and cite multiple sources. I seek agreement among more than one expert on best practices. That’s a safe and establishment point of view.

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Every Business Needs To Be Thinking About Their Transformation

Retail Industry, Digital Marketing, digital marketing communications, digital trends April 10, 2018

 

The article below originally appeared in the April 2018 edition of the J&C Newsletter. If you are not already receiving the newsletter, sign up on the form at the bottom of this article.

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As Consumers Demand More Customized Engagement, Martech Provides More Answers

Digital Marketing June 12, 2017

I recently returned from attending the MarTech Conference in San Francisco. Curated by Scott Brinker of ChiefMartec, it was a three-day firehose of information on marketing and advertising technology. I learned something new in every keynote and breakout session. I have become a martech evangelist.

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2016 Marketing Trends: More Data, More Relevancy and More Accountability

Digital Marketing January 5, 2016

It’s not hard to see how marketing is changing. It’s harder to see what parts of marketing are staying the same. 2016 will be a year where marketing will become more relevant and real time. Marketers will find a new use for the voice (and words) of the customer. Content marketing will take on new roles and marketers will learn some new acronyms. Most importantly, in 2016 successful marketers will start to decode the role of behavior in marketing, something that direct and data-driven marketers discovered decades ago.

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Base your B2B marketing decisions on your customers, not your products or services

Direct Response Marketing February 10, 2015

Marketing communications and marketing channels are changing rapidly. Not all business-to-business (B2B) marketers are keeping up. Too many B2B marketers base their decisions on results gleaned in a marketing landscape that doesn’t resemble today’s – one where marketing communications were focused on products and brands, not on the customers who purchased them. That may have been acceptable in the past, but not in a time where personalized, relevant data-driven communications have become the norm.

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Have all communications channels stopped working?

Direct Response Marketing October 8, 2014

I recently awoke after a long weekend to learn that many of the marketing tactics I have been recommending to clients no longer work. Had I awakened in some dystopian alternative universe? Was I in an episode of Rod Serling’s Twilight Zone? Or was it all just a dream?

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Part 3 of 3: When is a control not the best direct mail package a marketer has to offer?

In the first part of this blog post, I mentioned a direct mail package from a roofing services company that I received many times before, but never opened. I described how I look at the outer envelope for clues, details and “tells” about what may be inside.

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Part 2 of 3: When is a control not the best direct mail package a marketer has to offer?

Direct Response Marketing May 27, 2014

In the first part of this blog post, I described how I look at the promotional direct mail that arrives in my mailbox. I mentioned a direct mail package from a roofing services company I received many times before but never opened. I described how I look at the outer envelope for clues, details and “tells” about what may be inside.

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