Direct mail continues to be an effective marketing channel, but determining the right format for your campaign can be crucial for maximizing response rates and return on investment (ROI).
Find all the latest marketing trends on the J&C Blog.
Direct mail continues to be an effective marketing channel, but determining the right format for your campaign can be crucial for maximizing response rates and return on investment (ROI).
As a chief marketing officer, you know the traditional marketing playbook has been thrown out the window.
Today, you have to master a multitude of new skills and take on a whole new set of responsibilities. So how do you stack up in these key areas (Rate yourself: 1 Novice – 10 Guru):
Artificial Intelligence (AI) has emerged as a powerful tool in the realm of direct marketing, offering a wealth of opportunities to enhance personalization, optimize campaigns, and drive better response rates. By harnessing AI's capabilities, marketers can unlock a level of customer engagement that was previously unattainable. Sounds amazing right?
This is the first of four blog posts on Hyper-targeting and Hyper-Personalization. In this post, each of these strategies is defined, and their similarities and differences outlined. Also, some ideas are provided for how each of these strategies can be applied within different marketing channels like direct mail, email, search and content marketing.
The human lifespan is steadily increasing, and the potential to live well into our 100s (see Fig.1) or even beyond is no longer a distant dream. This is great news for us as a society — and a unique opportunity for us marketers. But it also means we need to make a significant shift in our perspective and approach.
Let's delve into the implications of the "longevity revolution" for the marketing landscape.
If you're targeting seniors over 65, you've likely heard whispers of "longevity" echoing throughout the industry. But is it just hype? Or could this burgeoning field hold real promise for your growth strategies?
Buckle up, because the answer is a resounding yes, it could.
Here are some ideas on how to connect with this active, tech savvy group:
Did you know that you are under a spell?
Yes, you (and your customers) are under the control of a concept that influences your daily decisions, often without you even realizing it...
The end of third-party cookies is on the horizon...
Mozilla Firefox and Safari already block third-party cookies. And Google announced that it will block cookies through the Chrome browser by the end of this year. What does this mean for digital marketers?
Direct mail is constantly evolving. And innovation can pay off. It can generate higher response rates among your target audience... and it can even get you a discount from USPS.
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