The lockdown due to the COVID-19 pandemic has changed consumer buying habits. Many people have gotten used to only venturing out to the grocery store or pharmacy. Online ordering is up. Curbside pickup is expected.
But as the country moves toward reopening, phase by phase, companies are looking for ways to recapture sales and reignite the interest of consumers in their brand.
Right now, many consumers need a nudge. And retargeting through direct mail could be the push they need to engage with your brand.