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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Tim Wheeler

Recent Posts

What's In Store for the Future of Direct Mail?

Direct Marketing September 7, 2019

Direct mail marketing has experienced a major resurgence. Contrary to popular belief, even millennials read and respond to direct mail. Despite the emergence of countless digital marketing channels, consumers actually respond to direct mail more frequently than online channels. Why? Well, consumers view direct mail as credible. Yes, traditional direct mail techniques are still relevant — but technology is changing the game. Here are four ways one of the oldest forms of marketing has evolved in the age of technology. 

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J&C Named a Top Direct Marketing Agency by Manifest

Direct Marketing, Data Marketing, Relationship Marketing December 21, 2018

Data is at the core of everything Jacobs & Clevenger does. All campaigns, each piece of marketing collateral and every word the agency uses in its messaging is carefully crafted to promote consumer engagement that can be tied back to real business outcomes.

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4 Ways Insurance Companies Can Improve Customer Engagement

Direct Marketing, Relationship Marketing, Insurance Marketing December 11, 2018

For years, the retail and financial services industries have emphasized on customer engagement and the relationships. For the insurance industry, it's been different. Insurance companies would work to get new customers and often their relationships would be limited to sending a renewal notice every six months or a year. As competition increases, companies in the insurance industry need to find a new way to keep their customers engaged and avoid churn. Here are four ways insurance companies can make sure they are engaging their customers in the right way.

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3 ways to improve your Financial Services Loyalty Program

Direct Marketing November 29, 2018

Maintaining customer’s loyalty and engagement has never been more difficult for businesses in the financial industry. With emerging free, convenient apps and alternatives to make payments the space has become very competitive for many financial services companies. To remain competitive, financial services marketers need to find a way to differentiate themselves from new competitors and provide value to their customers. Many have started to create loyalty programs to do this. Loyalty programs have expanded into many industries, with over 3.8 billion total U.S members participating in loyalty programs in 2017, they are no longer primarily for grocery and retail. Financial services loyalty programs require different thinking then a standard loyalty program, so here 3 ideas to focus on to make your financial services loyalty program successful.

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4 Ways To Get Your Customers To Engage With Your Loyalty Program

Direct Marketing, Personalization, Relationship Marketing November 12, 2018

Ecommerce tools have made it easier than ever for businesses to create and manage loyalty programs, but creating a quality loyalty program is not as easy. Sure, a store can create a program that offers points or deals to customers that regularly purchase, but the question remains is the loyalty program serving its true purpose of engaging customers and giving them a reason to keep coming back?

According to the 2017 COLLOQUY Loyalty Census, the average American household is enrolled in 29 separate loyalty programs — yet they only actively participate in about 12. With more choices than ever available to customers, it's critical to create a loyalty program that actually engages and incentivizes each individual.

Read on to learn four ways you can create a successful loyalty program.

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J&C Joins Clutch’s Research of the Best Digital Marketing Agencies in Chicago

Digital Marketing October 31, 2018

The work we do at J&C is entirely driven by business outcomes. The way we approach crafting an effective marketing strategy is founded on the concept of picturing the end goal first, and then building the pathway that will get us there. We are always proud of the work we deliver, but since being included on Clutch, we’ve gotten a valuable opportunity to see how our agency ranks compared to others in our field. In fact, we are excited to announce that Clutch recently included J&C in their research segments for the best digital agencies and email marketing companies in Chicago in 2018!

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How to Use Martech to Improve Relationship Marketing

Digital Marketing, Personalization, Relationship Marketing October 26, 2018

In a noisy and busy digital world, engaging with customers, providing them with a positive experience and building upon the relationship has become more challenging for marketers, these are top priority for many. Consumer behavior has changed and customers now have a preference toward companies that understand them individually and can relate to them directly with relevant messages and offers. Years ago this would have been nearly an impossible ask for marketers, yet with the advancements in marketing technology, the time required to do this has diminished greatly today. With many of these technologies being relatively new, many marketers still see this as a big ask because they are unfamiliar with the use cases and ways technology can help to build the relationships. Since building relationships and engaging with customers is a top priority for marketers, we have outlined three different ways marketing technology can help improve customer relationships.

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Combining Technology With Your Direct Mail

Direct mail marketing has been around a while. In fact, the first time we saw it in its current form was in 1872. The piece that was mailed was a one-page catalog. Since then, direct mail has evolved greatly into many forms. Direct mail is still very prevalent today, even in an age of endless technologies. But how can you innovate and combine technology with direct mail?

There are a number of ways direct mail can use recent technology to connect with customers and drive better responses. Below three major ways to consider for your next campaign. Think about how you can incorporate these to engage your prospects and customers in a new way.

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3 Types of Emails to Add to Your Marketing Strategy

Email Marketing August 29, 2018

In 2017, an average of 269 billion emails were sent per day. That means the competition for attention in inboxes for email marketers is very high. Email marketing continues to generate high ROI for marketing departments that build a well-thought-out strategy that delivers personalized messages at the right time to the recipients. Below are three types of emails needed in a marketing strategy today: welcome emails, trigger emails and re-engagement emails. All of these emails play a critical role in the customer journey.  

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The 4 Keys To Personalization in Marketing

Digital Marketing, Personalization, Data Marketing July 31, 2018

With the growing number of messages people receive today — online and offline — the importance of delivering a message that resonates with the user has never been more important. Creating a personalized message that creates a connection is critical, and with the increasing amount of data available to marketers, personalization options have only expanded. Personalization needs to be incorporated into all marketing, shopping and service experiences. In many of his presentations on personalization, J&C's CEO Ron Jacobs has referenced the 4 R’s of personalization from Accenture and discussed how they are key ingredients in connecting with prospects and customers. This blog will explores these 4 key components of personalization and how you can use them to better connect with your customers.

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