Direct mail continues to be an effective marketing channel, but determining the right format for your campaign can be crucial for maximizing response rates and return on investment (ROI).
Find all the latest marketing trends on the J&C Blog.
Direct mail continues to be an effective marketing channel, but determining the right format for your campaign can be crucial for maximizing response rates and return on investment (ROI).
Artificial Intelligence (AI) has emerged as a powerful tool in the realm of direct marketing, offering a wealth of opportunities to enhance personalization, optimize campaigns, and drive better response rates. By harnessing AI's capabilities, marketers can unlock a level of customer engagement that was previously unattainable. Sounds amazing right?
In the world of direct marketing, where every strategy is meticulously crafted, it's important that we don't miss the underlying fundamental truth that governs consumer behavior. While research, reviews, and specifications play a role in the consumer's decision-making process, there's something else at play.
Something much deeper...
The human lifespan is steadily increasing, and the potential to live well into our 100s (see Fig.1) or even beyond is no longer a distant dream. This is great news for us as a society — and a unique opportunity for us marketers. But it also means we need to make a significant shift in our perspective and approach.
Let's delve into the implications of the "longevity revolution" for the marketing landscape.
If you're targeting seniors over 65, you've likely heard whispers of "longevity" echoing throughout the industry. But is it just hype? Or could this burgeoning field hold real promise for your growth strategies?
Buckle up, because the answer is a resounding yes, it could.
Here are some ideas on how to connect with this active, tech savvy group:
Did you know that you are under a spell?
Yes, you (and your customers) are under the control of a concept that influences your daily decisions, often without you even realizing it...
If you’ve ever had to win new business, you know one thing to be true — keeping customers is a hell of a lot easier than signing new ones. In addition to the legwork and effort, the cost of acquiring a new customer can be up to five times higher than retaining an existing one.
That means customer retention is a crucial aspect of any marketing strategy.
And you, as the marketing manager, should make it a top priority, here's why...
If you’re lucky...
You have prospects knocking on your door asking for help with a specific issue. They know you. And they know you can fix their problem. For a solution-aware prospect like this, you just need to convince them that you offer the best remedy because you have the secret sauce (the old “CONVINCE_______ THAT___________BECAUSE_________” proposition).
Then there is the prospect who is walking around unaware of you...
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