This is the second installment of why your website isn’t generating leads and tips to help you leverage your website for lead generation. Digital marketing lead generation techniques are becoming more essential to marketers. This includes driving more traffic to your website as well as converting visitors to leads. Here are the remaining 11 tips on how you can better leverage inbound and content marketing as a lead generation technique.

Many marketers are turning to digital marketing as a core lead generation technique. Leveraging digital marketing techniques to drive more traffic to a website is a common practice. Outside of traditional search engine optimization, there are a number of inbound and content marketing techniques that can be considered to drive more traffic to your website.

Companies are accumulating more and more data on their prospects and customers. With the proliferation of channels, marketers now are able to access and collect information across a number of different channels and sources. This includes information about prospective and current customers’ interests as well as behavior.

Architecting a successful direct mail campaign is as much science as art. When companies utilize direct mail and it doesn’t perform, they often blame the channel as a whole, rather than dissecting that individual direct mail initiative and looking for improvements.

Content marketing is a growing strategy being employed by marketers. Content marketing can serve many purposes within a marketing mix. Setting a content marketing strategy and focus is essential to success.

Content marketing is one of the hottest topics in marketing right now. Many marketers are formulating their content marketing strategies and executional plans. As marketers begin to leverage content marketing as a new vehicle for reaching customers and prospects, they’ll be faced with challenges.

Content marketing seems to be a hot topic of discussion in marketing today. Forbes recently identified content marketing as one of the top online marketing trends for 2014.

Developing effective direct mail is as much science as it is art. Direct marketing is a discipline that is defined by response and action. Applying proven best practices and techniques to direct mail letters can be the difference between direct marketing success and failure.

Digital marketing and digital media have changed the way many marketers communicate with their customers and prospects. Email has provided a cost-effective and expeditious vehicle to communicate with customers. Online vehicles, such as banner ads and content marketing, are demonstrating value as effective pull marketing mechanisms.

Most people are familiar with the old saying, “Don’t bother doing it at all unless you are going to do it right.” This old adage has a lot of application in the marketing world today. Marketers are constantly faced with many channels and ways to communicate with prospects and customers. Marketers are being pulled in so many directions. Some marketers have shared the sentiment that their focus is being diluted by the pressure to add another channel to the marketing mix.