Email marketing continues to be one of the most cost-efficient ways to communicate with customers and prospects. The reality, however, is that inboxes are becoming cluttered and marketers are going to have to do more and more to break through with email.

The average person gets 9,000 emails a year, and that number is conservative for many of us.¹ This stat underscores one of marketers’ greatest concerns: that it’s getting more and more difficult to break through cluttered inboxes.

Content marketing is a hot topic in marketing right now. According to MarketingProfs, B2B content marketing is seen as an increasingly effective strategy. More than 82% of survey respondents are planning to increase their content production over the next 12 months.¹

Choosing a partner to handle your email marketing is a critical decision in today’s world. According to a recent study conducted among marketers, cluttered email inboxes surfaced as one of the greatest concerns regarding email. It is no longer enough to just have a partner that can get your emails executed. When it comes to email marketing, you need to be sure everything is firing on all cylinders.

Marketers are all faced with a number of challenges that influence their ability to meet their goals. To help understand how the hurdles they face rank, J&C asked marketers to identify which challenges are the greatest. In this study, marketers cited lack of time and too many priorities as their greatest challenges.

Personalization is a key theme in marketing right now. Yet marketers are facing many barriers to accomplishing personalized communications.

As marketers are getting more sophisticated, so are consumers. Retail marketers are in an industry that is being driven by constant evolution of data, channel proliferation and increased consumer expectations. To better understand how consumers think about communications they receive from retailers, J&C recently conducted a study. Our retail study provided findings that can help retailers reshape their marketing to meet consumer needs.

As digital agency services have become more in demand by marketers, I’ve often wondered which roots are the most logical for a digital agency. While several digital agencies are completely new start-ups, many are offshoots or born out of advertising, public relations, direct marketing and other agencies.

Do you feel that your marketing programs are optimized to the fullest extent? Shockingly, many marketers tend to feel their cultures are more supportive of introducing new channels, rather than working to improve the performance of existing marketing channels and tactics.

According to MarketingSherpa, a whopping 68% of business-to-business organizations have not identified their funnel. That is an astounding revelation, considering that most leads aren’t ready to buy the first time they land on your website.