J&C Blog

Find all the latest marketing trends on the J&C Blog.

Michelle Keefe

Recent Posts

4 Components to a Successful Content Marketing Blogging Strategy

Inbound Marketing January 12, 2016

technology-791034_1920These days, most companies that have an online presence also have a blog. What began in the 1990s as a “weblog,” where individuals could log their thoughts on the Internet, has evolved into a powerful marketing tool for businesses. To online customers, blogs are a go-to source for information on new strategies and products on the market that could better their business. Blogs play a key role in demand generation as current and potential customers seek new ways to solve identified issues or discover better ways to run a business that they never considered.

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5 editing tips that ensure quality content creation

Inbound Marketing November 10, 2015

writing-828911_1920Editors have a lot of power over content creation. Just ask any writer.

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What Pride and Prejudice (and other classics) can teach marketers about social CRM

Social Media Marketing October 15, 2015

There are books that serve as guides for every life decision. Some people turn to Dickens for fortitude, to Wilde for a good laugh, to Poe for a scare. Marketers, too, can learn a great deal from the life stories of certain characters in fiction. Here are four lessons I’ve picked up from some of my favorite novels and how they can improve your social CRM.

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Producing value from user comments and community participation for social CRM

Social Media Marketing September 29, 2015

customer commentsI remember a time when Facebook, one of the early pioneers of social media, was exclusive to college students. But it didn’t take long for the company to realize its global influence and addictive pull. The students-only policy soon changed to include everyone: small and large businesses, community groups, your parents (gasp!) and even advertisers.

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Why quality content creation is a must for multichannel marketing success

Inbound Marketing August 11, 2015


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Direct mail isn’t going anywhere … except for your mailbox

Direct Marketing May 5, 2015

direct mail There’s a reason why certain consumer products have maintained the same design and function for decades: Despite all the advantages technology affords, some things are best enjoyed in their original form.

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Establish your utility as an industry expert with support from content marketing

Utility Industry April 21, 2015

There is one question that continually dogs utility marketers: How can we establish ourselves as an industry thought leader for energy information?

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How one utility launched a successful content marketing program

Utility Industry April 14, 2015

One utility in California recently drove thousands of views to its website, invigorated interest in energy management and rose to the top of search engine rankings in just four months. How? Content marketing.

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Energy efficiency content marketing topics for utility marketers

Utility Industry March 31, 2015

Utility marketers face a unique challenge in that they generally must work harder than other industries to engage small and medium-sized business customers. These business owners and managers are focused on their own daily operations and tend to forget about their utility services until a problem arises or a bill arrives. As a result, they often miss out on programs that can help them manage their energy and optimize efficiencies.

For utility marketers, envisioning a campaign for services that people can neither see nor touch can be difficult. But it is doable and the results can be impressive with a little support from content marketing.

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5 Content Marketing Worst Practices

Content Marketing February 19, 2015

Here’s an unsettling truth: There are just as many ways to mess up a marketing communication as there are ways to make it stand out from the rest. Here’s another unsettling truth: Most people don’t need a marketing background to detect a poorly executed marketing communication.


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