Direct mail marketing has been around a while. In fact, the first time we saw it in its current form was in 1872. The piece was a one-page catalog. Since then, direct mail has evolved into many forms. Even in an age of endlessly evolving technology, direct mail is still works. But technology and direct mail are not mutually exclusive. In fact, new technologies can enhance your direct mail efforts and result in a higher response rate.
There are a number of ways direct mail can use recent technology to connect with customers and drive better responses. Below three major ways to consider for your next campaign.