While generating traffic and leads is essential to many marketers, increasing conversions is increasingly becoming a focus. Conversions are where the “rubber meets the road.” Conversions for some marketers might be converting on-site traffic to complete a lead form, while for other marketers conversions are measured as the purchase or transactional mechanism. Whatever your definition of a conversion is, it is likely that increasing conversions is something that ties directly to increasing your company's revenue.

Content marketing – it’s a nebulous topic for many brands. One of the greatest grey areas concerning content marketing pertains to what types of content a brand should create.

Despite the overwhelming influence and addictive pull of the Internet, most people know when to call it quits. Sometimes they have no choice. Eventually life beckons from beyond the computer screen, and purchases and online forms are consequently abandoned or mentally flagged to revisit at a later time.

SMS marketing is becoming a more critical component of the marketing mix for many companies. The effectiveness of text messaging is undeniable. On average, it takes 90 minutes to respond to an email, but 90 seconds to respond to a text message.¹ SMS text messaging and MMS messaging provide marketers with an effective means of communicating with customers.

Mobile marketing is a focus for many marketers this year. According to a study J&C recently conducted, 65% of marketers stated they plan to increase spending on mobile marketing this year. Yet in the same study, we found that 1/3 of marketers admitted to not having a defined strategy for mobile.

Social media is growing in use by marketers. In a study we recently conducted among marketers, social media surfaced as the tactic that is seeing the greatest increase in activity in 2013. In discussions with clients and industry folks we often get asked a number of questions about social media. Here are the top 7 myths about social media that warrant debunking.

In a recent study we conducted among marketers, social media rose as the top channel for increased marketing spend in 2013. Yet in this same study it became clear that marketers are uncertain about the best ways to measure social media, and specifically social media ROI. So it seems that marketers are investing more in social media, but uncertain about the optimal metrics.

Social media has become the tactic du jour for most business-to-business marketers. According to HubSpot, approximately 46% of online users count on social media when making a purchase decision, 43% of companies have found a customer through LinkedIn and about a quarter of marketers say they’ll be investing more in social media this year.

Social media has become the tactic du jour for many marketers. According to Hubspot, approximately 46% of online users count on social media when making a purchase decision.
With the ability to measure every social interaction and understand the context of these social interactions, I’d argue that social media is currently on the path to becoming an awareness medium. But we have a chance to get it back on course. By employing data and targeted mechanisms, social media can be transformed into a customized, behavior-based channel.

Mobile communications have become an essential element in our everyday lives. And bill and banking transactions being conducted via mobile devices have increased exponentially.