The article below originally appeared in the October 2018 edition of the J&C Newsletter. If you are not already receiving the newsletter, sign up here.
Email marketing automation has become a competitive necessity for many organizations. While still not in use among all categories, marketers that have adapted email marketing automation report great success. In this newsletter, I will explain email marketing automation, describe its benefits and explore some ways that email marketing automation can be used to improve marketing response and conversion in different kinds of organizations.