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MEDICARE MARKETING GUIDELINES: Communicating Benefit Changes Effectively and Compliantly

Direct Marketing, Personalization, Relationship Marketing, Email Marketing, Customer Experience, Marketing Data, Direct Mail, Hyper-personalization, Emotional Marketing, Medicare October 31, 2024

It's a fact, Medicare Advantage plans sometimes undergo benefit changes, including reductions or even eliminations. These changes must be communicated to new and existing policyholders carefully. Your success requires balancing transparency, compliance, and trust.

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