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J&C Blog

Find all the latest marketing trends on the J&C Blog.

David Quigley

Recent Posts

Longevity: A Silver Lining for Growth Strategies in Senior Markets

Direct Marketing, Relationship Marketing, Insurance Marketing February 22, 2024

If you're targeting seniors over 65, you've likely heard whispers of "longevity" echoing throughout the industry. But is it just hype? Or could this burgeoning field hold real promise for your growth strategies?

Buckle up, because the answer is a resounding yes, it could.

Here are some ideas on how to connect with this active, tech savvy group:

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The Power of Loss Aversion: Why We Fear Losses More Than We Desire Gains

Direct Marketing, Relationship Marketing, Insurance Marketing February 8, 2024

Did you know that you are under a spell?

Yes, you (and your customers) are under the control of a concept that influences your daily decisions, often without you even realizing it...

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3 Reasons Why Your Content Isn't Working

Content Marketing, Digital Marketing July 9, 2020

So you’re not seeing the response from your content marketing you expected.

It was well written, it was useful information, it was witty. So what happened?

Well, it’s more common than you might think. And over the years, we’ve discovered that there are certain pitfalls that often plague content marketers.

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Personalizing Your Message Without Looking Creepy

Digital Marketing, Direct Marketing, Email Marketing June 18, 2020

 Personalization is simply a must for marketers. Consumers and business buyers want personalized communications and organizations see a greater return when implementing it. In Salesforce’s Fourth Annual State of Marketing Report,  52 percent of consumers and 65 percent of business buyers stated they would switch brands if a vendor did not personalize communications. Personalization was once as simple as inserting the contact’s first name and maybe even a company, and that was all that was needed, but it has evolved to so much more.

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Jump Start Your Marketing Now — So You’re Prepared for the Future

Relationship Marketing, Direct Mail June 12, 2020

We can all agree that coronavirus will leave behind a series of long-term consequences for marketers. And even though it’s taking about all you have to just “get through” it and put out the dilemma du jour, it is equally important to plan for the future. As tough as this is, you need to be prepared for what’s to come.

To that end, here are 5 ideas to guide you through the fog and into the future.

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Treat Everyone Like A New Customer

Behavioral Economics June 1, 2020

A new normal means new purchasing behaviors

It’s no secret, brick-and-mortar stores are taking a beating right now. And the longer “shelter in place” continues, the more consumers’ real-world buying habits will shift to e-commerce... delivery services... and curbside pick-up. So how will consumers behave when they actually start shopping in stores again?

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Marketing Technology on the Rise: What High-Growth Companies Are Investing In

Digital Marketing, Data Marketing May 22, 2020

As we move into a new decade, marketers are turning to tech more than ever. Notably, marketers are investing in CRM, automation and data. CRM has become a given, as 100% of high-growth companies use some sort of customer relationship management tool. And automation is on track to become just as ubiquitous, with 98% usage.

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How to Avoid Overworking When Working From Home

Productivity May 15, 2020

All of a sudden...

It’s a different world.

Many of us are now working from home.

Nobody, employee nor employers, got much notice. No one really had time to prepare. Understandably, going into this remote work situation, some employers were a bit concerned about employee productivity. But what they should really be concerned about is — employee burnout.

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5 Ways Digital Marketers Can Respond During a Pandemic

Productivity May 14, 2020

The coronavirus pandemic has been tough on everyone. Marketers are no exception. But dealing with changes in the marketplace is what we’re good at — right?

Well, this situation is unique, to say the least. So here are a few tips to help your campaigns remain viable during these challenging times.

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3 Steps to Effective Communication During the COVID-19 Crisis

Digital Marketing May 6, 2020

It’s been a tough couple of months. And the weeks and months ahead don’t look a whole lot better.

In addition to the health crisis, there have been work stoppages, bankruptcies, plant closings and sweeping cutbacks.

Then, you put customers in quarantine and suddenly, communicating with them becomes a real challenge.

That said, now, perhaps more than ever, it is critical to communicate effectively.

You certainly don’t want to come across as tone-deaf during this time. But that doesn’t mean you can’t still address your brand initiatives. So how do you do it? How should firms communicate during the COVID-19 crisis?

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Recent Posts