It’s been a tough couple of months. And the weeks and months ahead don’t look a whole lot better.
In addition to the health crisis, there have been work stoppages, bankruptcies, plant closings and sweeping cutbacks.
Then, you put customers in quarantine and suddenly, communicating with them becomes a real challenge.
That said, now, perhaps more than ever, it is critical to communicate effectively.
You certainly don’t want to come across as tone-deaf during this time. But that doesn’t mean you can’t still address your brand initiatives. So how do you do it? How should firms communicate during the COVID-19 crisis?