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J&C Blog

Find all the latest marketing trends on the J&C Blog.

David Quigley

Recent Posts

The CMO’s Guide to bionic leads

CMO July 23, 2014

If you’ve ever experienced late-night television, where they replay old shows from the ‘70s through the ‘90s, perhaps you’ll recall “The Six Million Dollar Man.” It was a story based on an astronaut who was injured in an accident and the subsequent $6 million operation to replace both of his legs, his right arm and his left eye all with state-of-the-art bionics. The implants enhance his strength, speed and vision far above human norms: He can run at speeds of 60 mph, his eye has a 20:1 zoom lens and infrared capabilities, and his bionic limbs all have super-human power. Oddly enough, while watching, I started thinking about lead generation techniques. That’s right, “bionic” leads.

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Direct marketing FAQs: The questions should start the conversations

Direct Marketing May 21, 2014

Working in new business development for a direct marketing agency, I have the pleasure of receiving many weekly inquiries regarding our services. Quite honestly, I am starting to think that there must be a book out there titled, The most general and vague questions to ask a direct marketing agency.

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Do you have a marketing agency scorecard? Marketers should consider agency expertise in addition to industry experience and many other factors.

CMO April 30, 2014

Marketers traditionally have looked for marketing agencies with previous experience in their industry. The old way of thinking was that there would not be a learning curve to accommodate. Those small, yet ever so important, nuances pertaining to the industry were already understood. Most of all, the industry experience meant that the agency knew how things were traditionally done. The way all the players in the industry do things. Anyone see the underlying problem here?

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‘Your personalized emails are not personal.’ Common misconceptions and how to improve what you're doing.

Best Practices, Email Marketing November 13, 2013

OK, I admit it. My only wish is to be able to tell marketers when their “personalized emails” are, in fact, not personal at all. This bold statement is not based solely on the fact that most marketers will say they are doing something when in truth they are lacking in the execution. Rather, my frustration stems from the fact that most people who say they are already personalizing emails are basically telling me that they see no value in optimization. They are already closed off to any possibility of improvement.

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The worst questions to ask on an RFP, and what you should be asking instead

CMO, Best Practices September 11, 2013

If you’ve ever been tasked to respond to a request for proposal (RFP), you probably came across some questions that caused you to scratch your head. Here are my favorites, followed by my observations about what these marketers should be asking.

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Retail marketers’ reality check: Your communications are actually failing, and yes…it’s personal

Retail Industry June 26, 2013

Many retail marketers say they know everything about their customers. I recently had a conversation with a CMO for a well-known store who said, “We do demographic, geographic, age ranges, household incomes; we do segmentation and post ads on Facebook and tweet at least 10 times per week. We combine that with the information we collect in our loyalty program as well.” The list of buckets seemed to go on and on.

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B2B lead nurturing: What it really means and why you should do it

B2B June 5, 2013

Seventy-nine percent of marketing leads never convert to sales.1 Lack of B2B lead nurturing is the common cause for this predicament.

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High-quality leads and how to generate them

B2B May 6, 2013

A recent marketing benchmark survey revealed that 78% of business-to-business marketers say generating high-quality leads is the top priority this year. Quantity of leads came in a distant second.

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