Email is an effective and cost-efficient mechanism to communicate with prospects and customers. The cost per contact with email can be a fraction of the cost versus other targeted channels such as direct mail. Purchasing email lists, however, has a number of drawbacks. Typically, purchased email lists don’t work. Email marketing is most effective where the user has a perceived relationship with the company. People simply view unsolicited emails as spam. There is significant fear about opening and clicking on emails that aren’t from a company or brand people perceive having a relationship with, or have actually provided their email address.

This is the second installment of why your website isn’t generating leads and tips to help you leverage your website for lead generation. Digital marketing lead generation techniques are becoming more essential to marketers. This includes driving more traffic to your website as well as converting visitors to leads. Here are the remaining 11 tips on how you can better leverage inbound and content marketing as a lead generation technique.

Many marketers are turning to digital marketing as a core lead generation technique. Leveraging digital marketing techniques to drive more traffic to a website is a common practice. Outside of traditional search engine optimization, there are a number of inbound and content marketing techniques that can be considered to drive more traffic to your website.

Every marketer has heard the mantra, “Content is king.”

Content marketing is a growing strategy being employed by marketers. Content marketing can serve many purposes within a marketing mix. Setting a content marketing strategy and focus is essential to success.

Content marketing is one of the hottest topics in marketing right now. Many marketers are formulating their content marketing strategies and executional plans. As marketers begin to leverage content marketing as a new vehicle for reaching customers and prospects, they’ll be faced with challenges.

Content marketing seems to be a hot topic of discussion in marketing today. Forbes recently identified content marketing as one of the top online marketing trends for 2014.

According to MarketingSherpa, a whopping 68% of business-to-business organizations have not identified their funnel. That is an astounding revelation, considering that most leads aren’t ready to buy the first time they land on your website.

Are you concerned your company isn’t getting found by prospects? Is your website not delivering enough leads? Do you want to improve your company’s ability to appear in search rankings? Do you want a behaviorally based lead nurturing process?