J&C Blog

Find all the latest marketing trends on the J&C Blog.

Live from Inbound 2015: It’s Jacobs and Clevenger!

Inbound Marketing September 22, 2015

Inbound marketing. At Jacobs & Clevenger, it’s a way of life for our digital and content marketing teams, the heart of our demand and lead generation strategies, which is why we once again attended HubSpot’s Inbound marketing event. Calling Inbound 2015 a conference is too tame a word. From best-selling author Seth Godin to comedians Aziz Ansari and Amy Schumer, the event was chock full of inspiring content and educational lessons for marketers and sales teams who want to move to the next step (whatever that may be).

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Creating content is only half the battle

Inbound Marketing September 15, 2015

finger-769300_1280Today the average B2B organization spends 28% of its marketing budget on content, while the average B2C business spends 25%, according to the Content Marketing Institute. Therefore, more content is being created than in previous years.

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The biggest obstacles businesses face when creating content

Inbound Marketing September 9, 2015

Today, content marketing is becoming more popular than ever. According to the Content Marketing Institute, 70% of surveyed marketers say they are creating more content than they did a year ago.

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3 Reasons Your Content Is Not Generating Leads

Inbound Marketing, Uncategorized September 3, 2015

Today, content marketing is becoming more popular than ever. Unfortunately, many companies have bought into the myth that simply publishing content leads to a successful content marketing strategy. According to AOL and Nielsen, 27 million pieces of content are published every day. Therefore, while publishing content is important, it is only a small piece of the content marketing equation as businesses have to work to stand out among the multitude of content.

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Why Consumers Subconsciously Want Personalization

Inbound Marketing August 12, 2015


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Why quality content creation is a must for multichannel marketing success

Inbound Marketing August 11, 2015


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Like an argument? Say stories don’t belong in content marketing

Inbound Marketing July 28, 2015

Try Googling “content marketing” and “storytelling” someday. You know what you’ll get? An argument. That’s right, an argument. It seems there is disagreement about the value of storytelling in content marketing. And that will be evident in some of the returns your Google search will deliver.


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Video – The New Lead Generation Technique

Inbound Marketing June 16, 2015

It’s undeniable. Video marketing is The It Girl of 2015. And just like any 21st century It Girl, video is getting a lot of attention on the Internet.

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Tailoring communications with digital behavior and marketing automation

Inbound Marketing May 28, 2015

Behavioral data can be used to reengage prospects and customers, increase brand familiarity and drive conversions. Companies can target and customize messaging to increase the likelihood of users returning and reengaging by applying customer data to increase relevancy. Customer behaviors can be tracked through marketing automation and can be leveraged to meet a number of goals.


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How utilities are under-engaging with their customers

Inbound Marketing May 22, 2015

According to a survey conducted by Accenture, only 18% of utility customers feel satisfied with the experience their utility is offering them.1 Given that number, it’s understandable that many utilities are constantly considering the best strategies to engage their customers.


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