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J&C Blog

Find all the latest marketing trends on the J&C Blog.

3 Reasons Your Content Is Not Generating Leads

Inbound Marketing, Uncategorized September 3, 2015



Today, content marketing is becoming more popular than ever. Unfortunately, many companies have bought into the myth that simply publishing content leads to a successful content marketing strategy. According to AOL and Nielsen, 27 million pieces of content are published every day. Therefore, while publishing content is important, it is only a small piece of the content marketing equation as businesses have to work to stand out among the multitude of content.

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Increase customer engagement with content creation tips from BuzzFeed and Upworthy

Inbound Marketing August 18, 2015


Social sharing has accelerated significantly in the past several years with people sharing content across multiple marketing channels at a rapid pace.

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Why Consumers Subconsciously Want Personalization

Inbound Marketing August 12, 2015

 

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Why quality content creation is a must for multichannel marketing success

Inbound Marketing August 11, 2015

 

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Like an argument? Say stories don’t belong in content marketing

Inbound Marketing July 28, 2015


Try Googling “content marketing” and “storytelling” someday. You know what you’ll get? An argument.

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Like an argument? Say stories don’t belong in content marketing

Inbound Marketing July 28, 2015

Try Googling “content marketing” and “storytelling” someday. You know what you’ll get? An argument. That’s right, an argument. It seems there is disagreement about the value of storytelling in content marketing. And that will be evident in some of the returns your Google search will deliver.

 

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Call to Action: The Lead Generation Machine

Inbound Marketing July 14, 2015

Calls to action are crucial in generating leads from online content. Today, information searchers make up 75% of blog traffic as most blog visitors are searching for content in hopes of fulfilling a need, solving a problem or gaining insight. Therefore, it is vital to give searchers a reason to continue interacting with your website, instead of simply moving on to another site for additional information. This is where a well-crafted call to action comes into play.

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The Benefits of Creating Buyer Personas for Content Marketing

Inbound Marketing June 30, 2015

Buyer personas are generalized representations of a company’s ideal customer. They outline behavioral characteristics as well as the key reasons why a specific market segment is interested in a company. Buyer personas are an essential part of developing a successful content marketing program that properly engages with the right audience to promote new sales opportunities and/or retain current customer relationships.

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Video – The New Lead Generation Technique

Inbound Marketing June 16, 2015

It’s undeniable. Video marketing is The It Girl of 2015. And just like any 21st century It Girl, video is getting a lot of attention on the Internet.

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Content marketing is more than a blog article

Inbound Marketing June 4, 2015

When content marketing and search analytics come together, beautiful things happen. Marketers who use content marketing as part of a multichannel strategy often boast of increased conversion rates and website traffic, as well as a better understanding of their customers’ search behavior.

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