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J&C Blog

Find all the latest marketing trends on the J&C Blog.

The Power of Direct Marketing: Why It Should Be Part of Your Marketing Strategy

Direct Marketing, Personalization, Relationship Marketing, Customer Experience, Marketing Data, Emotional Marketing September 10, 2024

Today, the latest tech gadget gets everyone's attention. But good marketers are always looking for better ways to connect with their audiences. With so many tactics and so many channels available, it can be hard to decide where to invest your time and money. But, there's one channel that has stood the test of time and proven its worth time and again — 

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Multichannel Integration: Synchronizing Direct Mail with Digital Touchpoints

Direct Marketing, Personalization, Relationship Marketing, Customer Experience, Marketing Data, Emotional Marketing August 20, 2024

In today’s complex marketing landscape, multichannel integration is not just a buzzword; it's a critical strategy for ensuring that your marketing efforts are cohesive, targeted, and effective.

As consumers continue to interact with brands across a variety of platforms, synchronizing your direct mail with digital touchpoints offers a powerful way to enhance customer experience, improve engagement, and drive conversions.

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The Psychology Behind High-Converting Messaging

Content Marketing, Direct Marketing, Personalization, Relationship Marketing, Customer Experience, Marketing Data, Emotional Marketing August 9, 2024

Just think...

If you had an offer that your customer/prospect simply couldn't refuse.

Would that make your month? Your quarter? Your year??

Great, but the big question is... what makes an offer truly irresistible?

Well, the answer lies in understanding the psychology behind consumer decision-making. Because there are proven psychological principles that drive high-converting promotions. Here's a quick look at the most common ones:

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Harnessing the Power of Emotion in Direct Mail and Email Campaigns

Content Marketing, Direct Marketing, Personalization, Relationship Marketing, Marketing Data, Emotional Marketing July 26, 2024

As direct marketers, having your message stand out from the crowd is critical. You never want to blend in or become part of the noise. Today consumers are bombarded with more messages daily, than they ever have been before. So marketers need to find ways to cut through the overload and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”

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How to finish strong in 2024

Content Marketing, Direct Marketing, Personalization, Relationship Marketing, Artificial Intelligence, Marketing Data July 12, 2024

Don't look now, but 2024 half over.

And it's been quite a year, hasn't it? We've seen everything from the AI revolution with ChatGPT to the USPS grappling with inflation. But here's the million-dollar question:

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AI is a Marketer's New Best Friend

Content Marketing, Direct Marketing, Personalization, Relationship Marketing, Artificial Intelligence, Marketing Data June 19, 2024

Seems everyone is talking about AI these days.

But the big question is, what are the best ways to use it in our everyday business?

First things first, let's address the elephant in the room: AI is no longer a futuristic concept; it's a reality that's already making waves in our industry. In fact, a recent Hubspot survey revealed that a whopping 64% of marketing professionals are already using AI tools in some capacity. Impressive, right?

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The Future of Marketing — Looking 3-5 Years Out

Content Marketing, Direct Marketing, Personalization, Relationship Marketing, Artificial Intelligence, Marketing Data, Direct Mail, Hyper-personalization June 12, 2024

As a direct marketing pro, you know that the playing field is always changing. So let's take a sneak peek at some key trends that are going to transform how we do business in the next 3-5 years.

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The CMO Role Is Transforming – How Do You Measure Up? (Score sheet)

CMO, Inbound Marketing, Direct Marketing, Data Marketing, Relationship Marketing, Email Marketing, Marketing Data April 26, 2024

As a chief marketing officer, you know the traditional marketing playbook has been thrown out the window.

Today, you have to master a multitude of new skills and take on a whole new set of responsibilities. So how do you stack up in these key areas (Rate yourself: 1 Novice – 10 Guru):

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Using Hyper-targeting and Hyper-personalization Without Relying on Sensitive Personal Information

Direct Marketing, Personalization, Marketing Data, Hyper-targeting, Hyper-personalization April 25, 2024

This is the last of four blog posts on Hyper-targeting and Hyper-Personalization. In this post we will explain how these two strategies can be applied without using sensitive or protected personal information. If you missed any previous installments, you can find them here: Part 1; Part 2; Part 3

In today's digital marketing landscape, the integration of hyper-targeting, hyper-personalization, alongside behavioral insights and data-driven creativity, can set the stage for groundbreaking multi-channel campaigns.

Here's what you need to know to get the most out of your efforts...

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Recession Marketing: The Direct Approach

Personalization, Marketing Data July 4, 2022

In any economic downturn, marketers can quickly find themselves in unfamiliar territory. Sure, no two recessions are alike. But marketers who have been around the block once or twice (or three times) may notice patterns in consumers’ purchasing behavior and/or in marketers’ strategies. And those strategies can either boost or bust their overall performance.

Often what you’ll see in a recession is consumers will tighten their belts and reduce their spending. As a result, sales drop and companies start cutting costs and reducing prices. Budget cuts across the board follow.

But hold on… wholesale reductions like these can be a mistake.

So, How Do You Market In Times Like These?

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