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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Why Your Business Should Start a Podcast

digital marketing, Podcast April 11, 2019

Podcasts are one of the most accessible forms of media. People can listen anytime, anywhere. According to Medium, the majority of listeners tune in during their commute: 52% while driving and 37% while on public transportation. And 32% of listeners catch up while they’re working out. Essentially, podcasts have become a part of people’s daily routine.

Because of the instant reach podcasts offer, businesses have tapped into this format to promote their brand, stand out against competitors and reach new audiences. Here are four reasons your business should consider creating a podcast today. 

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5 Marketing Podcasts You Should Download Today

digital marketing, Podcast March 28, 2019

Audio-only storytelling isn’t a new phenomenon. From radio dramas like 1930’s War of the Worlds to FDR’s fireside chats, we’ve been tuning in for over a century. But podcasts changed the game for the 21st century. With free content available on-demand, it’s no wonder this form has exploded in popularity over the past few years.

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3 Ways AI Can Improve Your Marketing Efforts

Digital Marketing, Artificial Intelligence February 27, 2019

As technology evolves at a rapid pace, the nature of marketing evolves with it. One of the most crucial innovations in the marketing landscape is artificial intelligence (AI).

But what exactly is AI? Put simply, AI is a system that can learn, reason and solve problems. And marketers see the potential. Here’s a brief look at how this technology can change the way marketers reach their audience.

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Our Top 6 Retail Marketing Tips From Total Retail

Retail Industry, Relationship Marketing February 20, 2019

Retail. It’s always evolving. When an industry is affected by digital habits, the economy and customer changes, businesses need to evolve with the industry to get ahead. To help your retail business keep up, Total Retail published “Total Retail’s 50 Best Retail Tips of 2018.” These tips have been sourced from articles published on their website and in their e-newsletter throughout the year.

Although all fifty tips were helpful, we picked our favorites and came back with the six most important takeaways, which are relevant and actionable. 

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J&C Named a Top Direct Marketing Agency by Manifest

Direct Response Marketing, data marketing, Relationship Marketing December 21, 2018

Data is at the core of everything Jacobs & Clevenger does. All campaigns, each piece of marketing collateral and every word the agency uses in its messaging is carefully crafted to promote consumer engagement that can be tied back to real business outcomes.

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4 Ways Insurance Companies Can Improve Customer Engagement

Direct marketing, Relationship Marketing, Insurance Marketing December 11, 2018

For years, the retail and financial services industries have emphasized on customer engagement and the relationships. For the insurance industry, it's been different. Insurance companies would work to get new customers and often their relationships would be limited to sending a renewal notice every six months or a year. As competition increases, companies in the insurance industry need to find a new way to keep their customers engaged and avoid churn. Here are four ways insurance companies can make sure they are engaging their customers in the right way.

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3 ways to improve your Financial Services Loyalty Program

personalization, data marketing, loyalty marketing November 29, 2018

Maintaining customer’s loyalty and engagement has never been more difficult for businesses in the financial industry. With emerging free, convenient apps and alternatives to make payments the space has become very competitive for many financial services companies. To remain competitive, financial services marketers need to find a way to differentiate themselves from new competitors and provide value to their customers. Many have started to create loyalty programs to do this. Loyalty programs have expanded into many industries, with over 3.8 billion total U.S members participating in loyalty programs in 2017, they are no longer primarily for grocery and retail. Financial services loyalty programs require different thinking then a standard loyalty program, so here 3 ideas to focus on to make your financial services loyalty program successful.

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4 Ways To Get Your Customers To Engage With Your Loyalty Program

Direct Response Marketing, Driving response, personalization, Relationship Marketing November 12, 2018

Ecommerce tools have made it easier than ever for businesses to create and manage loyalty programs, but creating a quality loyalty program is not as easy. Sure, a store can create a program that offers points or deals to customers that regularly purchase, but the question remains is the loyalty program serving its true purpose of engaging customers and giving them a reason to keep coming back?

According to the 2017 COLLOQUY Loyalty Census, the average American household is enrolled in 29 separate loyalty programs — yet they only actively participate in about 12. With more choices than ever available to customers, it's critical to create a loyalty program that actually engages and incentivizes each individual.

Read on to learn four ways you can create a successful loyalty program.

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J&C Joins Clutch’s Research of the Best Digital Marketing Agencies in Chicago

Digital Marketing, Digital Marketing Trends October 31, 2018

The work we do at J&C is entirely driven by business outcomes. The way we approach crafting an effective marketing strategy is founded on the concept of picturing the end goal first, and then building the pathway that will get us there. We are always proud of the work we deliver, but since being included on Clutch, we’ve gotten a valuable opportunity to see how our agency ranks compared to others in our field. In fact, we are excited to announce that Clutch recently included J&C in their research segments for the best digital agencies and email marketing companies in Chicago in 2018!

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How to Use Martech to Improve Relationship Marketing

digital marketing communications, personalization, Relationship Marketing October 26, 2018

In a noisy and busy digital world, engaging with customers, providing them with a positive experience and building upon the relationship has become more challenging for marketers, these are top priority for many. Consumer behavior has changed and customers now have a preference toward companies that understand them individually and can relate to them directly with relevant messages and offers. Years ago this would have been nearly an impossible ask for marketers, yet with the advancements in marketing technology, the time required to do this has diminished greatly today. With many of these technologies being relatively new, many marketers still see this as a big ask because they are unfamiliar with the use cases and ways technology can help to build the relationships. Since building relationships and engaging with customers is a top priority for marketers, we have outlined three different ways marketing technology can help improve customer relationships.

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