J&C Blog

Find all the latest marketing trends on the J&C Blog.

Customer Retention — Your Secret Weapon

Direct Marketing, Direct Mail, Creative December 1, 2023

If you’ve ever had to win new business, you know one thing to be true — keeping customers is a hell of a lot easier than signing new ones. In addition to the legwork and effort, the cost of acquiring a new customer can be up to five times higher than retaining an existing one.

That means customer retention is a crucial aspect of any marketing strategy.

And you, as the marketing manager, should make it a top priority, here's why...

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Be Aware of Your Customer's Awareness

Direct Marketing, Direct Mail, Creative November 15, 2023

If you’re lucky...

You have prospects knocking on your door asking for help with a specific issue. They know you. And they know you can fix their problem. For a solution-aware prospect like this, you just need to convince them that you offer the best remedy because you have the secret sauce (the old “CONVINCE_______ THAT___________BECAUSE_________” proposition).

Then there is the prospect who is walking around unaware of you...

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Thinking About Direct Mail Automation? Not so fast…

Direct Marketing, Direct Mail, Creative November 5, 2023

Direct mail automation has changed the way marketers communicate with their target audience.

Many marketers are now integrating technology with traditional direct mail strategies and streamlining the multi-step marketing process. It can be a quick and easy solution for them.

When it works...

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All Advertising Is Based on Direct

Direct Marketing, Direct Mail, Creative October 19, 2023

Advertising…it’s everywhere you look.

From billboards on highways… to targeted ads on social media… to awkward ad rolls in elevators… advertisers try their best to capture our attention.
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End This Quarter With A Win

Direct Marketing, Direct Mail, Creative October 5, 2023

Don't look now — Q4 is here.

We’re moving into the biggest shopping season of the year – and your holiday shopping campaigns are beginning to take shape. As you know, the fourth quarter is a crucial time for many marketers. This is prime time for brand awareness, acquisition and, of course, driving revenue.

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Direct Marketing, Direct Mail, Creative September 24, 2023

Direct marketing has long relied on the art and science of testing to fine-tune campaigns, engage customers, and drive results.

Although over the last few years, there’s been a noticeable shift in the industry, with some direct marketers seemingly testing less than ever before. We did an informal survey and it seems several factors are behind this anomaly. (NOTE: Still testing, just not as much as before).

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How Does AI Fit Into Your Process?

Direct Marketing, Direct Mail, Creative September 10, 2023

Twenty-seven percent of marketers are afraid that AI is a threat to their job security, according to AI in Marketing: Cutting through the hype and harnessing the potential for marketers, a study by SurveyMonkey.

But hold on...

As a direct marketer, you should be (or at least thinking seriously about) using AI tools to help you. AI is here to help you do your job — not take your job. And, like it or not,  AI is here to say. 

74% of marketers are using AI at least weekly or more frequently.

(Get your FREE AI Checklist here)

And if used correctly, the vast array of AI tools out there will actually help you… improve your lead gen programs… increase sales… even boost revenue. The trick, of course, is finding the right tool for your particular needs. To help you decide which AI resources could be of use to you, first consider some of the areas where AI has shown some promise, including:

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The Content Decision: Short and Snappy-OR- Long and Informative

Direct Marketing, Direct Mail, Creative August 24, 2023

In the ongoing battle for attention, crafting the right content strategy is critical for reaching, engaging -- and making an impression on your target audiences. One of the most important decisions you’ll make is whether to create something short and quick-hitting – knowing more people will likely engage. Or... 

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It's Time to Be Direct

Direct Marketing, Direct Mail, Creative August 11, 2023

Here we are…

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Do I Have Your Attention? I Doubt It...

Direct Marketing, Direct Mail, Creative July 27, 2023

We… me… you… all of us have an attention problem.

We don’t know how to focus anymore.


That’s not true.

I should say, we don’t know WHAT to focus ON anymore.

Our lives are jam-packed with to-dos, and checklists and meetings, and — of course,  ads.

All kinds of ads. Digital, social, TV, radio, print, outdoor, indoor direct mail…

And for us marketers, solving this attention problem is really the key to improving our ROIs, our campaigns' effectiveness, and our bottom lines.

So how? How do we capture this rarest of commodities – attention?

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