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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Stuck in the Middle: The MoFu Strategies Your eCommerce Brand Should Try This Year

Data Marketing, Relationship Marketing, ecommerce January 7, 2021

Here’s a New Year’s resolution for eCommerce marketers: ramp up your middle-of-the-funnel strategies. Sometimes referred to as “MoFu,” this strategy helps nudge people down through the funnel once they’re already familiar with your brand.  

And to see some top-of-the-funnel (or ToFu) strategies, take a look at this blog post. And since J&C knows these strategies top-to-bottom, stay tuned for our final post of this series: bottom of the funnel. 

Now let’s take a look at how you can make the most of the middle: 

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It's Time for ToFu: 3 Top-of-Funnel eCommerce Marketing Tips

Data Marketing, Relationship Marketing, ecommerce December 3, 2020

Gift-giving season is here... But this year, with safety on everyone’s mind and technology readily available, eCommerce is more relevant than ever.  

The competition is fierce out there. And every level of the sales funnel is important to get right. 

But let’s take it from the top. The top of the funnel, that is.  

Here are three ToFu strategies to try for this season and the year ahead.  

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Retooling Your Marketing Strategy Amid the Pandemic (Podcast)

Direct Marketing, Podcast November 12, 2020

In the final episode of season two of J&See: Views on Marketing, Meg Goodman chats with Michaelynn Rose, the director of marketing for Bernina. They talk about marketing on both the client and agency side of the table, how Bernina used education to reignite interest in sewing masks (and more) during the pandemic, and how direct mail is still an effective method of marketing with innovations like hyperpersonalization and digital printing.

Hear their conversation in full below. 

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What Is a Drip Campaign? Here's Everything You Need to Know

Email Marketing November 5, 2020

It’s been said before. 

The right message... to the right person... at the right time. It’s the recipe for a successful conversion. 

Of course, it sounds simple. But how do you find the right audience? How do you deliver that resonant message? How do you ensure it gets to them at the right moment?  

Well... that’s where an email drip campaign can help.  

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Marketing Beyond the Box with Jason Baumann

Direct Marketing, Podcast October 22, 2020

In the latest episode of J&See: Views on Marketing, J&C's Meg Goodman chats with Jason Baumann. He's a serial entrepreneur, non-profit alum and the president/founder of the digital marketing company Boxless Media. Together, they talk about retooling marketing plans amid the pandemic, leading with compassion, and how failure doesn't define you... it's the way you get back up again that does.

Click below to listen to the interview now. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling interview like this once a month.

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Here's How to Craft the Perfect Email Subject Line (And What NOT To Do) — Infographic

Email Marketing October 15, 2020

The elusive email subject line...

It's the first impression. The teaser. The little moment you get to plead your case in someone's inbox. It's the difference between getting a click... or getting sent to the trash. 

So, how do you do it? How do you create that perfect subject line that gets the reader to pause... click... and read the rest of your email? Well, there's not one formula. But there are a few tried-and-true techniques that WORK... and a couple that usually DO NOT.

Check out the do's and don'ts of email subject lines in the infographic below. 

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Effective Email Marketing for the Financial Services Industry

Digital Marketing, Email Marketing October 8, 2020

Email marketing is essential... especially for the financial services industry. As banking and finance management becomes more digital by the day, it makes sense to utilize this all-important channel for marketing. Read on to learn how the you can use email marketing to build trust with your customers.

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What You Should A/B Test in Emails — And How to Do It

Digital Marketing, Email Marketing October 1, 2020

Email marketing is both an art and a science. The art comes in with elegant designs, punchy subject lines and well-written copy. Then there’s the science. The data and statistics prove which parts of the art gets people to interact with your email… and which parts don’t work as well. That’s where A/B testing comes into play. Running head-to-head tests allows you to experiment with the creative and understand the effect. Read on to understand the rules of A/B testing, the parts of an email you can test and the metrics you should look at afterwards.

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From Acquisition to Retention: What to Do AFTER You Make the Sale

Customer Experience, Retention September 24, 2020

So, you’ve acquired a new customer... You probably spent a lot of money doing it. You crafted the perfect campaign to get your prospect to pull the trigger and choose YOUR brand over the competitors. Congrats... but don’t get too comfortable.  

You have a chance to create a long, fruitful relationship with this new customer. Or... they might be gone just as quickly as they came. It all depends on what you do next. And that’s where retention comes into play. 

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4 Retention Strategies to Keep Your Customers Engaged

Customer Experience, Retention September 17, 2020

Sure, customer acquisition is important. But what happens after you clinch that conversion? How do you ensure you don’t lose the new customers you worked so hard to get?  

Well, that’s where a well-thought-out retention strategy comes in. When you invest in customer retention, you can increase customer return rates, cut down on churn and drive purchase frequency to keep customers in the buying cycle. And it’s worth it: check out this infographic to see how a good retention strategy can boost your bottom line. 

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