J&C Blog

Find all the latest marketing trends on the J&C Blog.

Transforming Marketing with Hyper-targeting and Hyper-personalization

Direct Marketing, Personalization, Relationship Marketing, Hyper-targeting, Hyper-personalization April 4, 2024

This is the first of four blog posts on Hyper-targeting and Hyper-Personalization. In this post, each of these strategies is defined, and their similarities and differences outlined. Also, some ideas are provided for how each of these strategies can be applied within different marketing channels like direct mail, email, search and content marketing.

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Avoid These Common Direct Mail Marketing Pitfalls

Direct Marketing, Relationship Marketing, Senior Marketing March 25, 2024

Direct mail marketing is an effective strategy -- but only — repeat ONLY — if executed properly.

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The Emotional Impulse: Unveiling the Heart of Consumer Decisions

Direct Marketing, Direct Mail, Creative March 12, 2024

In the world of direct marketing, where every strategy is meticulously crafted, it's important that we don't miss the underlying fundamental truth that governs consumer behavior. While research, reviews, and specifications play a role in the consumer's decision-making process, there's something else at play.

Something much deeper...

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The Longevity Revolution: A Marketer's Guide to a New Era

Direct Marketing, Relationship Marketing, Senior Marketing March 7, 2024

The human lifespan is steadily increasing, and the potential to live well into our 100s (see Fig.1) or even beyond is no longer a distant dream. This is great news for us as a society — and a unique opportunity for us marketers. But it also means we need to make a significant shift in our perspective and approach.

Let's delve into the implications of the "longevity revolution" for the marketing landscape.

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Longevity: A Silver Lining for Growth Strategies in Senior Markets

Direct Marketing, Relationship Marketing, Senior Marketing February 22, 2024

If you're targeting seniors over 65, you've likely heard whispers of "longevity" echoing throughout the industry. But is it just hype? Or could this burgeoning field hold real promise for your growth strategies?

Buckle up, because the answer is a resounding yes, it could.

Here are some ideas on how to connect with this active, tech savvy group:

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The Power of Loss Aversion: Why We Fear Losses More Than We Desire Gains

Direct Marketing, Relationship Marketing, Insurance Marketing February 8, 2024

Did you know that you are under a spell?

Yes, you (and your customers) are under the control of a concept that influences your daily decisions, often without you even realizing it...

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Mastering the Art of Email Marketing: 5 Key Considerations for Success

Direct Marketing, Direct Mail, Creative January 29, 2024

In the ever-evolving landscape of digital marketing, email remains a powerful tool. 

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Customer Retention — Your Secret Weapon

Direct Marketing, Direct Mail, Creative December 1, 2023

If you’ve ever had to win new business, you know one thing to be true — keeping customers is a hell of a lot easier than signing new ones. In addition to the legwork and effort, the cost of acquiring a new customer can be up to five times higher than retaining an existing one.

That means customer retention is a crucial aspect of any marketing strategy.

And you, as the marketing manager, should make it a top priority, here's why...

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Be Aware of Your Customer's Awareness

Direct Marketing, Direct Mail, Creative November 15, 2023

If you’re lucky...

You have prospects knocking on your door asking for help with a specific issue. They know you. And they know you can fix their problem. For a solution-aware prospect like this, you just need to convince them that you offer the best remedy because you have the secret sauce (the old “CONVINCE_______ THAT___________BECAUSE_________” proposition).

Then there is the prospect who is walking around unaware of you...

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Thinking About Direct Mail Automation? Not so fast…

Direct Marketing, Direct Mail, Creative November 5, 2023

Direct mail automation has changed the way marketers communicate with their target audience.

Many marketers are now integrating technology with traditional direct mail strategies and streamlining the multi-step marketing process. It can be a quick and easy solution for them.

When it works...

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