Sure, customer acquisition is important. But what happens after you clinch that conversion? How do you ensure you don’t lose the new customers you worked so hard to get?
Well, that’s where a well-thought-out retention strategy comes in. When you invest in customer retention, you can increase customer return rates, cut down on churn and drive purchase frequency to keep customers in the buying cycle. And it’s worth it: check out this infographic to see how a good retention strategy can boost your bottom line.