If seeing is believing, then it only follows that visuals play a vital role in communication. That’s especially true as you decide on what types content marketing you are going to include in your content marketing strategy.

With U.S. ad spending on digital set to overtake TV spending by 2016, according to research firm Forrester, advertisers are strongly evaluating how to move their budgets from traditional media channels to digital.¹ Of course, digital isn’t a one-size-fits-all bucket. Within it are a myriad of choices – devices, sites, targeting techniques, buying methods and more.

One aspect of digital that is helping it accelerate growth is programmatic ad buying, which helps advertisers specifically target audiences in real time. We spoke to Jason Barnett, director of programmatic strategy at Centro, one of our technology partners, to dive deeper into this trend.

Publishing multiple pieces of content weekly is the cornerstone of an effective inbound marketing program. Yet maintaining a consistent stream of content can be a challenge. Many marketers are looking for alternatives to generating original content. Curated content is one approach marketers are exploring. Marketers are often debating whether their organization should be considering curated versus original content.

As marketers we have to be smart when the noise gets louder. In order to reach and resonate with your audience you need to be relevant for each individual, and being personal with your audience is one important part of being relevant – but is it possible to go too far? The short answer is yes.

As marketers we have to be smart when the noise gets louder. In order to reach and resonate with your audience you need to be relevant for each individual, and being personal with your audience is one important part of being relevant – but how much email personalizaiton is acceptable?

Tailoring effective marketing communications for basic things that customers need, versus things that they might want, has always been a challenge. Take energy, for example. The electricity and gas services that Utility A provides don’t work any better or worse than those of Utility B, so customers have traditionally not cared who they got them from.

With the new year come numerous changes. From New Year’s resolutions to new goals, this time of year makes it more evident than ever how much people change. Buyer personas, like people, are constantly evolving with consumers’ varying wants, needs, interests and goals. Therefore, creating buyer personas is not a one-time deal but an ongoing process.

These days, the term “transparency” is big. Politicians say they believe in it. CEOs insist that it’s the cornerstone of their corporate culture. Even NFL franchises are reluctantly being dragged onto the transparency bandwagon.

How many newsletters do you get delivered to your inbox every day? Probably more than you could possibly read. People today are inundated with advertising and marketing materials — if you want them to stop and spend time reading your messaging, you need to get creative. Here are a few ways to make sure that your newsletters aren't just filed under spam.