Improv actors and comedians are a clever bunch.

Even the most experienced marketer may have trouble telling the difference between content marketing and inbound marketing.

We get up every morning, go to work, sit down… and forget who we are.

Email. Video. Direct Mail. Websites.

Here’s something all response marketers have in common:

As a marketing professional, it’s always exciting to address new questions.

I recently returned from attending the MarTech Conference in San Francisco. Curated by Scott Brinker of ChiefMartec, it was a three-day firehose of information on marketing and advertising technology. I learned something new in every keynote and breakout session. I have become a martech evangelist.

In a data-fueled economy, up-to-date stats are J&C’s version of kale and chia seeds and we’re running on stat superfood in this office.

Get visitors to convert. Get them to fill out a form.