Email. Video. Direct Mail. Websites.
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I recently returned from attending the MarTech Conference in San Francisco. Curated by Scott Brinker of ChiefMartec, it was a three-day firehose of information on marketing and advertising technology. I learned something new in every keynote and breakout session. I have become a martech evangelist.
In a data-fueled economy, up-to-date stats are J&C’s version of kale and chia seeds and we’re running on stat superfood in this office.
Landing pages are one of the most important elements of a marketer’s lead generation tactics toolbox. In fact, according to MarketingSherpa, landing pages are effective for 94% of B2B and B2C companies. The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate.
If a tree falls in a forest, does anyone hear it? If a blog post is published, does anyone read it? Perhaps Google. Google is everywhere, after all.
The U.S. utility and energy sector is in the middle of a rapid transformation due to smart technology and distribution generation, increased data and more empowered customers.