Get Ready to Pivot: Marketing’s Evolution in an Ever-Changing World
Amid COVID-19 and global conflict, marketing has not stopped evolving.
Newsflash: Marketers around the country identified trusted relationships as their customers’ highest priority in 2021. Impressively, the highest percentage of marketers reported that their customers now focus more on “trusting relationships” than “low price,” despite the economic downturn. This is not a fluke: according to the Chief Marketing Officer (CMO) Council, customers’ focus on trusting relationships has increased by 47% since this question was first asked in 2009.