The article below originally appeared in the April 2018 edition of the J&C Newsletter. If you are not already receiving the newsletter, sign up on the form at the bottom of this article.

Improv actors and comedians are a clever bunch.

Even the most experienced marketer may have trouble telling the difference between content marketing and inbound marketing.

We get up every morning, go to work, sit down… and forget who we are.

Email. Video. Direct Mail. Websites.

Here’s something all response marketers have in common:

As a marketing professional, it’s always exciting to address new questions.

I recently returned from attending the MarTech Conference in San Francisco. Curated by Scott Brinker of ChiefMartec, it was a three-day firehose of information on marketing and advertising technology. I learned something new in every keynote and breakout session. I have become a martech evangelist.