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J&C Blog

Find all the latest marketing trends on the J&C Blog.

How to boost employee engagement during the holidays

Best practices December 8, 2015

employee engagementThe holiday season is a time for gift-giving, hot cocoa-sipping, family reunions and of course well-earned time off for employees. While the holiday season brings many joys, it also brings new obstacles for many organizations, the biggest of which is keeping employees engaged and motivated throughout the season.

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Are you successfully promoting content or just yelling at your audience?

Inbound Marketing December 1, 2015


All too often, when businesses begin crafting a marketing strategy, they default to promotion.

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3 reasons consumers are thankful for content marketing this holiday season

Inbound Marketing November 24, 2015


This holiday season, consumers are counting themselves thankful that businesses are taming down on overt self-promotions. Over are the days of companies bombarding consumers with advertisements solely focused on telling them to “buy now.” We are entering a new era of useful and—dare I say it?—interesting content for consumers.

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5 editing tips that ensure quality content creation

Inbound Marketing November 10, 2015

writing-828911_1920Editors have a lot of power over content creation. Just ask any writer.

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Direct mail: This year’s comeback kid

Direct marketing October 28, 2015


In today’s digital world, most people assume direct mail is a dying medium. This could not be further from the truth. Direct mail is currently undergoing major changes as it is resurfacing as a valuable marketing channel.

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What type of content should you be creating?

Inbound Marketing October 21, 2015


If the marketing industry was giving out trophies, content marketing would be this year’s most valuable player (MVP). The digital strategy has quickly become one of the most popular marketing tactics. According to the Content Marketing Institute, 70% of surveyed marketers say they are creating more content than they did a year ago. As more businesses implement content into their marketing strategies, the competition to engage consumers is growing fierce.

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What Pride and Prejudice (and other classics) can teach marketers about social CRM

Social CRM October 15, 2015

There are books that serve as guides for every life decision. Some people turn to Dickens for fortitude, to Wilde for a good laugh, to Poe for a scare. Marketers, too, can learn a great deal from the life stories of certain characters in fiction. Here are four lessons I’ve picked up from some of my favorite novels and how they can improve your social CRM.

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Producing value from user comments and community participation for social CRM

Social CRM September 29, 2015

customer commentsI remember a time when Facebook, one of the early pioneers of social media, was exclusive to college students. But it didn’t take long for the company to realize its global influence and addictive pull. The students-only policy soon changed to include everyone: small and large businesses, community groups, your parents (gasp!) and even advertisers.

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Top 4 ways to increase creativity and create more diverse content

Uncategorized September 25, 2015


Content marketing is currently seeing a huge surge in popularity as 24% of organizations now devote 50% or more of their budget to content creation, according to Contently.

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Live from Inbound 2015: It’s Jacobs and Clevenger!

Inbound Marketing, Uncategorized September 22, 2015

Inbound marketing. At Jacobs & Clevenger, it’s a way of life for our digital and content marketing teams, the heart of our demand and lead generation strategies, which is why we once again attended HubSpot’s Inbound marketing event. Calling Inbound 2015 a conference is too tame a word. From best-selling author Seth Godin to comedians Aziz Ansari and Amy Schumer, the event was chock full of inspiring content and educational lessons for marketers and sales teams who want to move to the next step (whatever that may be).

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