According to MarketingSherpa, 76% of consumers say they trust promotions they receive in the mail.
Another recent survey (State of Direct Mail Consumer Insights from LOB) states that 50% of consumers aged 34-54 who receive direct mail from a brand think it feels more important than receiving an email.
And SmallBizTrends.com reports that 70% of consumers say direct mail is more personal than online interactions.
So what’s going on here?
Why’s direct getting all the love lately?
The short answer…