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J&C Blog

Find all the latest marketing trends on the J&C Blog.

How to Use Behavioral Marketing to Build a Relationship With Your Customers

Inbound Marketing January 30, 2020

Behavioral marketing can be used in conjunction with content marketing to improve and enhance the customer relationship. Modern businesses store a significant amount of data, but they don’t always use this information to their benefit. Applying data to communications can ensure companies tailor their marketing campaigns for optimal effectiveness.

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10 Skills Every Multichannel Marketer Needs To Know

Content Marketing, Personalization, Customer Experience January 23, 2020

Marketing has changed immensely over the last decade. Primarily, customers now expect to interact with brands the same way across different channels. This poses a problem for the traditional marketer targeting a single channel. Marketers need to adapt and refocus their aim on a specific audience but across ALL channels. From websites to in-store visits to mobile apps, customers want to have the same experience of that company across the board. So how do you change? Going from one channel to multiple has to be hard, right? Actually, it’s an easier adjustment than you think. Here are 10 skills that can help make your transition simple.

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3 Ways AI Can Improve Your Marketing Efforts

Digital Marketing, Artificial Intelligence January 23, 2020

As technology evolves at a rapid pace, the nature of marketing evolves with it. One of the most crucial innovations in the marketing landscape is artificial intelligence (AI).

But what exactly is AI? Put simply, AI is a system that can learn, reason and solve problems. And marketers see the potential. Here’s a brief look at how this technology can change the way marketers reach their audience.

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4 Ways Insurance Companies Can Improve Customer Engagement

Direct Marketing, Relationship Marketing, Insurance Marketing January 16, 2020

For years, the retail and financial services industries have emphasized on customer engagement and the relationships. For the insurance industry, it's been different. Insurance companies would work to get new customers and often their relationships would be limited to sending a renewal notice every six months or a year. As competition increases, companies in the insurance industry need to find a new way to keep their customers engaged and avoid churn. Here are four ways insurance companies can make sure they are engaging their customers in the right way.

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Content Marketing: A Way to Re-Engage Your Customers

Inbound Marketing January 15, 2020

Content marketing techniques can be used to reinvigorate a waning customer relationship, encourage customer re-engagement and improve customer retention. Effective customer relationship marketing requires that customer relationships be customer-centric and refined over time based on behavior. Fostering an atmosphere of repeated interaction and constant engagement can help companies and their brands increase their authority and become a go-to source for customers.

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What's In Store for the Future of Direct Mail?

Direct Marketing January 10, 2020

Direct mail marketing has experienced a major resurgence. Contrary to popular belief, even millennials read and respond to direct mail. Despite the emergence of countless digital marketing channels, consumers actually respond to direct mail more frequently than online channels. Why? Well, consumers view direct mail as credible. Yes, traditional direct mail techniques are still relevant — but technology is changing the game. Here are four ways one of the oldest forms of marketing has evolved in the age of technology. 

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The Insurance Industry's Guide to Exceptional Customer Experience

Insurance Marketing, Customer Experience January 9, 2020

When it comes to the insurance industry, modern customers have fresh expectations. The main area of competition between insurance companies has moved from policy-oriented to customer-focused. So how can an insurance company refocus its marketing strategy to address this change? 

The answer lies in customer experience (CX) — that is, how your customers understand and interact with your brand. But what does that entail for insurance companies?

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3 Ways to Improve Your Financial Services Loyalty Program

Direct Marketing January 9, 2020

Maintaining customer loyalty and engagement has never been more difficult for businesses in the financial industry. With emerging free, convenient apps and alternatives to make payments the space has become very competitive for many financial services companies. To remain competitive, financial services marketers need to find a way to differentiate themselves from new competitors and provide value to their customers. Many have started to create loyalty programs to do this. According to PYMNTS, loyalty programs have expanded into many industries, with over 3.8 billion total U.S members participating in loyalty programs in 2017, they are no longer primarily for grocery and retail. Financial services loyalty programs require different thinking then a standard loyalty program, so here 3 ideas to focus on to make your financial services loyalty program successful.

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4 Ways To Get Your Customers To Engage With Your Loyalty Program

Direct Marketing, Personalization January 2, 2020

Ecommerce tools have made it easier than ever for businesses to create and manage loyalty programs. But creating a quality loyalty program is not as easy. Sure, a store can create a program that offers points or deals to frequent customers, but the question remains is the loyalty program serving its true purpose? That is, does it engage customers and give them a reason to keep coming back?

According to the COLLOQUY Loyalty Census, the average American household is enrolled in 29 separate loyalty programs — yet they only actively participate in about 12. With more choices than ever available to customers, it's critical to create a loyalty program that actually incentivizes each person to participate. 

Read on to learn four ways you can create a successful loyalty program.

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How to Use Martech to Improve Your Relationship Marketing

Digital Marketing, Personalization, Relationship Marketing January 1, 2020

In a noisy digital world, it's more challenging than ever to engage with customers, give them a positive experience and cement a lasting brand-customer relationship. Consumer behavior has changed — and now most customers prefer companies that understand who they are as individuals.

Years ago this would have been nearly an impossible ask. But with the advancements in marketing technology, it takes less time, effort and manpower to understand who your customers are. Read on for three ways marketing technology can help improve your customer relationships.

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