Ecommerce tools have made it easier than ever for businesses to create and manage loyalty programs. But creating a quality loyalty program is not as easy. Sure, a store can create a program that offers points or deals to frequent customers, but the question remains — is the loyalty program serving its true purpose? That is, does it engage customers and give them a reason to keep coming back?
According to the COLLOQUY Loyalty Census, the average American household is enrolled in 29 separate loyalty programs — yet they only actively participate in about 12. With more choices than ever available to customers, it's critical to create a loyalty program that actually incentivizes each person to participate.
Read on to learn four ways you can create a successful loyalty program.