Did you know 90% of the world’s data was created in the past two years?
It’s true.
It’s one of the many takeaways in Simon Data’s 2022 State of Customer Data report (available here).
That statistic alone shows how vital it is to stay on top of the latest consumer data, trends and habits. This exponential growth means marketers need to keep up… or get left behind.
So looking ahead: what’s next for marketing data? Here’s how data trends are evolving in 2022.