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J&C Blog

Find all the latest marketing trends on the J&C Blog.

5 tips for collaborating with your new agency

Best practices January 27, 2016


“Coming together is a beginning;
keeping together is progress;
working together is success.”

Henry Ford

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Direct mail still lives, but these 5 mistakes are deadly

Direct Response Marketing January 19, 2016

I read the news today, oh boy
About a channel that had passed away
And though the news was rather sad
Well, I just had to laugh
I saw the epitaph:

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4 Components to a Successful Content Marketing Blogging Strategy

Inbound Marketing January 12, 2016

technology-791034_1920These days, most companies that have an online presence also have a blog. What began in the 1990s as a “weblog,” where individuals could log their thoughts on the Internet, has evolved into a powerful marketing tool for businesses. To online customers, blogs are a go-to source for information on new strategies and products on the market that could better their business. Blogs play a key role in demand generation as current and potential customers seek new ways to solve identified issues or discover better ways to run a business that they never considered.

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3 New Ways to Use Triggered Emails in 2016

Email Marketing January 8, 2016

Triggered emails are especially potent because they take information you already know about your customers to build meaningful messages and offers to your current, potential and lost clients. If done well, trigger emails as a form of marketing automation is a time saving and highly effective way to build relationships with your target customers. Here are three new ways to incorporate triggered emails into your arsenal in 2016.

 

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2016 Marketing Trends: More Data, More Relevancy and More Accountability

Digital Marketing January 5, 2016

It’s not hard to see how marketing is changing. It’s harder to see what parts of marketing are staying the same. 2016 will be a year where marketing will become more relevant and real time. Marketers will find a new use for the voice (and words) of the customer. Content marketing will take on new roles and marketers will learn some new acronyms. Most importantly, in 2016 successful marketers will start to decode the role of behavior in marketing, something that direct and data-driven marketers discovered decades ago.

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How to boost employee engagement during the holidays

Best practices December 8, 2015

employee engagementThe holiday season is a time for gift-giving, hot cocoa-sipping, family reunions and of course well-earned time off for employees. While the holiday season brings many joys, it also brings new obstacles for many organizations, the biggest of which is keeping employees engaged and motivated throughout the season.

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Are you successfully promoting content or just yelling at your audience?

Inbound Marketing December 1, 2015


All too often, when businesses begin crafting a marketing strategy, they default to promotion.

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3 reasons consumers are thankful for content marketing this holiday season

Inbound Marketing November 24, 2015


This holiday season, consumers are counting themselves thankful that businesses are taming down on overt self-promotions. Over are the days of companies bombarding consumers with advertisements solely focused on telling them to “buy now.” We are entering a new era of useful and—dare I say it?—interesting content for consumers.

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5 editing tips that ensure quality content creation

Inbound Marketing November 10, 2015

writing-828911_1920Editors have a lot of power over content creation. Just ask any writer.

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Direct mail: This year’s comeback kid

Direct marketing October 28, 2015


In today’s digital world, most people assume direct mail is a dying medium. This could not be further from the truth. Direct mail is currently undergoing major changes as it is resurfacing as a valuable marketing channel.

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