Marketing and communications are in a rapid pace of ongoing transformation. The ability to track media, channel, and device consumption has never been greater. Marketers can now track and identify consumers across some offline and nearly all online behavior. They key to all of this? Marketing data. The immense amount of data available to marketers is growing more and more useful in the digital age. As marketing decisions become more complex and with shorter horizons, big data and other analytics capabilities become faster, more efficient, and more affordable for small businesses as well as enterprises. To help marketers make use of the data at their fingertips, we have broken down the various types of marketing data and how each can help your business.