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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Content Marketing: A Way to Re-Engage Your Customers

Inbound Marketing January 15, 2020

Content marketing techniques can be used to reinvigorate a waning customer relationship, encourage customer re-engagement and improve customer retention. Effective customer relationship marketing requires that customer relationships be customer-centric and refined over time based on behavior. Fostering an atmosphere of repeated interaction and constant engagement can help companies and their brands increase their authority and become a go-to source for customers.

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What's In Store for the Future of Direct Mail?

Direct Marketing January 10, 2020

Direct mail marketing has experienced a major resurgence. Contrary to popular belief, even millennials read and respond to direct mail. Despite the emergence of countless digital marketing channels, consumers actually respond to direct mail more frequently than online channels. Why? Well, consumers view direct mail as credible. Yes, traditional direct mail techniques are still relevant — but technology is changing the game. Here are four ways one of the oldest forms of marketing has evolved in the age of technology. 

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The Insurance Industry's Guide to Exceptional Customer Experience

Insurance Marketing, Customer Experience January 9, 2020

When it comes to the insurance industry, modern customers have fresh expectations. The main area of competition between insurance companies has moved from policy-oriented to customer-focused. So how can an insurance company refocus its marketing strategy to address this change? 

The answer lies in customer experience (CX) — that is, how your customers understand and interact with your brand. But what does that entail for insurance companies?

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3 Ways to Improve Your Financial Services Loyalty Program

Direct Marketing January 9, 2020

Maintaining customer loyalty and engagement has never been more difficult for businesses in the financial industry. With emerging free, convenient apps and alternatives to make payments the space has become very competitive for many financial services companies. To remain competitive, financial services marketers need to find a way to differentiate themselves from new competitors and provide value to their customers. Many have started to create loyalty programs to do this. According to PYMNTS, loyalty programs have expanded into many industries, with over 3.8 billion total U.S members participating in loyalty programs in 2017, they are no longer primarily for grocery and retail. Financial services loyalty programs require different thinking then a standard loyalty program, so here 3 ideas to focus on to make your financial services loyalty program successful.

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4 Ways To Get Your Customers To Engage With Your Loyalty Program

Direct Marketing, Personalization January 2, 2020

Ecommerce tools have made it easier than ever for businesses to create and manage loyalty programs. But creating a quality loyalty program is not as easy. Sure, a store can create a program that offers points or deals to frequent customers, but the question remains is the loyalty program serving its true purpose? That is, does it engage customers and give them a reason to keep coming back?

According to the COLLOQUY Loyalty Census, the average American household is enrolled in 29 separate loyalty programs — yet they only actively participate in about 12. With more choices than ever available to customers, it's critical to create a loyalty program that actually incentivizes each person to participate. 

Read on to learn four ways you can create a successful loyalty program.

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How to Use Martech to Improve Your Relationship Marketing

Digital Marketing, Personalization, Relationship Marketing January 1, 2020

In a noisy digital world, it's more challenging than ever to engage with customers, give them a positive experience and cement a lasting brand-customer relationship. Consumer behavior has changed — and now most customers prefer companies that understand who they are as individuals.

Years ago this would have been nearly an impossible ask. But with the advancements in marketing technology, it takes less time, effort and manpower to understand who your customers are. Read on for three ways marketing technology can help improve your customer relationships.

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That's a Wrap — Looking Back on Season One of J&See: Views on Marketing

Direct Marketing, Data Marketing, Podcast December 27, 2019

That’s a wrap! Season one of the J&See: Views on Marketing podcast has officially come to close. Since its inception in May, the podcast has grown into something bigger than we could have imagined. The goal was to get listeners to see how everyone is a marketer in some way or another. To do this, we searched for experts across all industries to show how companies and individuals employ very different — and useful — marketing strategies. Take a look at our season one line-up below — and subscribe so you're one of the first to hear season two. 

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How To Stand Out Using SEO and SEM (With Grant Simmons)

Direct Marketing, Data Marketing, Podcast, SEO December 19, 2019

Often times companies — especially start-ups — compete in a crowded space with competitors who have similar messaging, services or products. They end up trying to outspend the competition in the wrong places. But you can set your business apart when you know what you're doing. How? SEO, or search engine optimization. SEO is about knowing what your customers are searching for and connecting them with your goods or services.  

In this episode of J&See: Views on Marketing, Meg Goodman speaks with Grant Simmons, a digital marketing expert who specializes in SEO. Grant and Meg break down what exactly SEO is, how it differs from SEM and how companies can take advantage of these each to drive meaningful traffic to their sites. Read on for a few helpful takeaways from his interview. And make sure to subscribe to J&See: Views on Marketing to hear a conversation about marketing like this once a month.

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How To Navigate Omnichannel Marketing in the Digital Revolution (With Danny Flamberg)

Direct Marketing, Data Marketing, Podcast December 13, 2019

As we head into a new decade, we look back on how marketing has become more digital and more difficult to navigate than ever before. As words like “artificial intelligence” and “big data” enter the conversation, it can be hard to know how these concepts fit into your own marketing strategy. Lucky for us, we have Danny Flamberg, a marketing consultant who specializes in leading businesses into the new, digital age. His book, Dancing Through the Digital Revolution: A Marketing Playbook, serves as a guide for marketers looking to take advantage of the digital marketing wave. In this episode of J&See: Views on Marketing, Meg Goodman talks to Danny about the balance of personalization versus privacy, how data is more than a magic word and the impact of AI on our future. Read on for a few excerpts from their insightful conversation. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling interview like this once a month.

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Why Hyper-Personalization Should Be A Part Of Every Modern Marketing Strategy

Personalization, Customer Experience December 5, 2019

Marketing and communications are in a rapid pace of ongoing transformation. Not only is that transformation from offline to digital, it is also growing beyond its traditional role. What was once made up of direct marketing, sales promotion and PR has now grown to include augmented and virtual reality, messaging bots and artificial intelligence. Marketing is shifting from “demand generation” to focusing on user experiences. One of the more recent aspects of the user experience is the focus on personalization. The task becomes: how do we leverage data to deliver individualized experiences that create value for that specific person — without crossing the line and abusing data at the expense of that person’s privacy?

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