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Landing pages are one of the most important elements of a marketer’s lead generation tactics toolbox. In fact, according to MarketingSherpa, landing pages are effective for 94% of B2B and B2C companies. The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate.
If a tree falls in a forest, does anyone hear it? If a blog post is published, does anyone read it? Perhaps Google. Google is everywhere, after all.
The U.S. utility and energy sector is in the middle of a rapid transformation due to smart technology and distribution generation, increased data and more empowered customers.
Modern insurance marketing strategies can encompass a wide variety of choices in terms of channels, tactics and technologies. When you’re looking to create just the right mix under tight budget constraints, it’s easy to get overwhelmed.
And to be fair, the insurance industry itself has experienced big shifts over the past decade, including many significant macroeconomic, social and regulatory changes.
Publishers and marketers alike are reeling after The Wall Street Journal reported late on Thursday, April 20 that Alphabet Inc.’s Google is planning to introduce an ad-blocking feature to Chrome.
Is your potential customer ready to read? That’s the question you have to ask yourself before developing a long-form piece of content. When used correctly, long-form types of content marketing can be an incredibly powerful tool to earn a better reputation, increase brand awareness and increase conversion rates, and ultimately see better results from your content marketing campaign.
One of the wisest sayings I ever learned is, “When you’re lost in the forest, sit down.” While this has proven useful to me time and time again, it goes against the very core of response time expectations in today’s digital world, and it’s that expectation of instant response that can get an employee or company in trouble.
Social media marketing brings with it dozens of types of meaningful interactions with your audience. With that in mind, it can be difficult for marketers to determine which key performance indicators (KPIs) they should be tracking. If you’re trying to put a dollar amount on the value of your social media, you first need to drill down to the ones that are important to your business. Here are some of the KPIs that usually matter the most.