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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Every Business Needs To Be Thinking About Their Transformation

Retail Industry, Digital Marketing April 10, 2018

 

The article below originally appeared in the April 2018 edition of the J&C Newsletter. If you are not already receiving the newsletter, sign up on the form at the bottom of this article.

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Prove Marketing ROI with These Metrics

Financial Services, Best Practices March 12, 2018

 

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“YES, And…” 7 Principles Response Marketers can learn from improv comedy

Improv actors and comedians are a clever bunch.

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What’s the Difference Between Content Marketing and Inbound Marketing?

Content Marketing, Inbound Marketing June 29, 2017

Even the most experienced marketer may have trouble telling the difference between content marketing and inbound marketing.

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Mufasa Was Right – Marketing Lessons From The Lion King

We get up every morning, go to work, sit down… and forget who we are.

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JK’s Marketing Process Promise: Get Your Project Done Right

Direct Marketing June 19, 2017

Email. Video. Direct Mail. Websites.

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The Magic Formula in Response Marketing

Direct Marketing June 15, 2017

Here’s something all response marketers have in common:

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3 Rules for Picking the Right Marketing Channel

Direct Marketing June 14, 2017

As a marketing professional, it’s always exciting to address new questions.

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As Consumers Demand More Customized Engagement, Martech Provides More Answers

Digital Marketing June 12, 2017

I recently returned from attending the MarTech Conference in San Francisco. Curated by Scott Brinker of ChiefMartec, it was a three-day firehose of information on marketing and advertising technology. I learned something new in every keynote and breakout session. I have become a martech evangelist.

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30 Inbound Marketing Stats You Need to Get Manager Buy-In

Content Marketing May 30, 2017

In a data-fueled economy, up-to-date stats are J&C’s version of kale and chia seeds and we’re running on stat superfood in this office.

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