Ecommerce tools have made it easier than ever for businesses to create and manage loyalty programs, but creating a quality loyalty program is not as easy. Sure, a store can create a program that offers points or deals to customers that regularly purchase, but the question remains — is the loyalty program serving its true purpose of engaging customers and giving them a reason to keep coming back?
According to the 2017 COLLOQUY Loyalty Census, the average American household is enrolled in 29 separate loyalty programs — yet they only actively participate in about 12. With more choices than ever available to customers, it's critical to create a loyalty program that actually engages and incentivizes each individual.
Read on to learn four ways you can create a successful loyalty program.