Twenty-seven percent of marketers are afraid that AI is a threat to their job security, according to AI in Marketing: Cutting through the hype and harnessing the potential for marketers, a study by SurveyMonkey.
But hold on...
As a direct marketer, you should be (or at least thinking seriously about) using AI tools to help you. AI is here to help you do your job — not take your job. And, like it or not, AI is here to say.
74% of marketers are using AI at least weekly or more frequently.
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And if used correctly, the vast array of AI tools out there will actually help you… improve your lead gen programs… increase sales… even boost revenue. The trick, of course, is finding the right tool for your particular needs. To help you decide which AI resources could be of use to you, first consider some of the areas where AI has shown some promise, including: