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J&C Blog

Find all the latest marketing trends on the J&C Blog.

The Insurance Industry's Guide to Exceptional Customer Experience

Insurance Marketing, Customer Experience January 9, 2020

When it comes to the insurance industry, modern customers have fresh expectations. The main area of competition between insurance companies has moved from policy-oriented to customer-focused. So how can an insurance company refocus its marketing strategy to address this change? 

The answer lies in customer experience (CX) — that is, how your customers understand and interact with your brand. But what does that entail for insurance companies?

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That's a Wrap — Looking Back on Season One of J&See: Views on Marketing

Direct Marketing, Data Marketing, Podcast December 27, 2019

That’s a wrap! Season one of the J&See: Views on Marketing podcast has officially come to close. Since its inception in May, the podcast has grown into something bigger than we could have imagined. The goal was to get listeners to see how everyone is a marketer in some way or another. To do this, we searched for experts across all industries to show how companies and individuals employ very different — and useful — marketing strategies. Take a look at our season one line-up below — and subscribe so you're one of the first to hear season two. 

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How To Stand Out Using SEO and SEM (With Grant Simmons)

Direct Marketing, Data Marketing, Podcast, SEO December 19, 2019

Often times companies — especially start-ups — compete in a crowded space with competitors who have similar messaging, services or products. They end up trying to outspend the competition in the wrong places. But you can set your business apart when you know what you're doing. How? SEO, or search engine optimization. SEO is about knowing what your customers are searching for and connecting them with your goods or services.  

In this episode of J&See: Views on Marketing, Meg Goodman speaks with Grant Simmons, a digital marketing expert who specializes in SEO. Grant and Meg break down what exactly SEO is, how it differs from SEM and how companies can take advantage of these each to drive meaningful traffic to their sites. Read on for a few helpful takeaways from his interview. And make sure to subscribe to J&See: Views on Marketing to hear a conversation about marketing like this once a month.

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How To Navigate Omnichannel Marketing in the Digital Revolution (With Danny Flamberg)

Direct Marketing, Data Marketing, Podcast December 13, 2019

As we head into a new decade, we look back on how marketing has become more digital and more difficult to navigate than ever before. As words like “artificial intelligence” and “big data” enter the conversation, it can be hard to know how these concepts fit into your own marketing strategy. Lucky for us, we have Danny Flamberg, a marketing consultant who specializes in leading businesses into the new, digital age. His book, Dancing Through the Digital Revolution: A Marketing Playbook, serves as a guide for marketers looking to take advantage of the digital marketing wave. In this episode of J&See: Views on Marketing, Meg Goodman talks to Danny about the balance of personalization versus privacy, how data is more than a magic word and the impact of AI on our future. Read on for a few excerpts from their insightful conversation. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling interview like this once a month.

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Why Hyper-Personalization Should Be A Part Of Every Modern Marketing Strategy

Personalization, Customer Experience December 5, 2019

Marketing and communications are in a rapid pace of ongoing transformation. Not only is that transformation from offline to digital, it is also growing beyond its traditional role. What was once made up of direct marketing, sales promotion and PR has now grown to include augmented and virtual reality, messaging bots and artificial intelligence. Marketing is shifting from “demand generation” to focusing on user experiences. One of the more recent aspects of the user experience is the focus on personalization. The task becomes: how do we leverage data to deliver individualized experiences that create value for that specific person — without crossing the line and abusing data at the expense of that person’s privacy?

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How Nonprofits Use Small Budgets to Make a Big Impact (with Brooke Wiseman)

Direct Marketing, Podcast, Nonprofit November 26, 2019

Nonprofits have the same goal as any company: to increase their reach and spread their message. Normally, that’s what a marketing team does for a company. Large corporations typically rely on an in-house team with a massive budget or an outside agency to build the company brand. Nonprofits have none of that. A nonprofit is expected to create effective campaigns to achieve their mission with a fraction of the budget that corporations have. Most of the time, they don’t even have a marketing team, the work simply gets unloaded onto other positions in the company. So how do they do it?

To answer the question of “how," Meg Goodman spoke with Brooke Wiseman. Brooke is the CEO of Blessings in a Backpack, a charity that mobilizes communities, individuals, and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry. Brooke explains how nonprofits leverage corporate partnerships, volunteer evangelists and social media to compensate for the lack of resources available to them. Read on for a few excerpts from their insightful conversation. And of course, make sure to subscribe to J&See: Views on Marketing to hear a compelling interview like this once a month.

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Marketing Over Coffee with Ron Jacobs

Digital Marketing, Direct Marketing, Podcast November 22, 2019

Even as the use of social media and email push us further from written communications, direct mail is still one of the biggest marketing channels around. But as the world of marketing hurdles into a new digital age, direct mail has to adapt. To do that, marketers are now using customer data to personalize the user experience. Ron Jacobs, CEO of Jacobs and Clevenger, recently spoke on the Marketing Over Coffee podcast. In this episode, he talks about how brands must start hyper-personalizing in order to keep the attention of their customer base. Listen to the whole episode to hear Ron’s conversation with John Wall about direct marketing.

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Why Customer Experience Matters (More Than Ever Before) — Infographic

Customer Experience November 12, 2019

Customer experience (CX) has become a key differentiator among businesses — and that’s across all industries. With fierce competition and disruptive startups, your business needs to give customers a reason to make your brand their first choice… and foster loyalty so they come back, too.

But how important is customer experience, exactly? To understand the impact it has on your bottom line, you have to understand what customers think. This infographic shows a few statistics that shed light on why customer experience matters now — more than ever.

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4 Things Brands with Exceptional Customer Experience Do (And 1 Self-Assessment You Need to Take)

Customer Experience November 6, 2019

Customer experience (CX) has a huge influence on the way customers perceive your brand. But what exactly makes up customer experience?

Well, it’s not just one thing. It’s formed by every customer touchpoint: how consumers discover your business, how your website looks and functions, the shopping experience (either online or in-store), the purchase and payment process, how and when your product is delivered, customer service interactions, product usage and performance and post-purchase communication. All of these steps along the customer journey impact your customers’ perception of your brand — and ultimately determine if they come back or not.

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The Science of Behavioral Economics

Digital Marketing, Podcast October 10, 2019

Described as economic theory with a dose of human nature, the concept of behavioral economics has been around for over 40 years. As marketers, we need to understand why consumers do what they do and what affects those decisions. Behavioral economics can help us identify behaviors and adapt to irrational biases that influence every consumer. Why do we trust others more than ourselves to make financial decisions? Why are we more afraid of what we might lose than what we might gain? To help us understand, Meg Goodman sits down with Lou Carlozo on the BAI podcast to discuss the nature of human decision making and how we as marketers can predict it. 

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