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J&C Blog

Find all the latest marketing trends on the J&C Blog.

Why a Control Is Crucial

Direct Marketing, Direct Mail, Creative September 6, 2022

Your control.
The unique marketing juggernaut that delivers consistent results, more sales, and higher revenue time and time again.

In other words, it's one of the highest-performing campaigns you've produced to date.

That's precisely why...

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Why Are People Falling Back in Love with Direct Mail?

Direct Marketing, Direct Mail, Creative August 22, 2022

According to MarketingSherpa, 76% of consumers say they trust promotions they receive in the mail.

Another recent survey (State of Direct Mail Consumer Insights from LOB) states that 50% of consumers aged 34-54 who receive direct mail from a brand think it feels more important than receiving an email.

And SmallBizTrends.com reports that 70% of consumers say direct mail is more personal than online interactions.

So what’s going on here?

Why’s direct getting all the love lately?

The short answer…

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Numbers Don't Lie — AND Here's what they say about direct mail

Direct Marketing, Direct Mail, Creative August 5, 2022

A recent report (the State of Direct Mail Consumer Insights, produced by Lob and Comperemedia) shows why direct mail remains a powerful and important part of any successful marketing plan. 

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Insurance marketers know the value of direct – especially now

Direct Marketing, Insurance Marketing, Direct Mail, Creative July 23, 2022

Paper costs are soaring… printing costs more… postage just went up… but insurance marketers continue to rely on direct mail for the results they need. In fact, consumers might see a slew of direct mail in Q4 2022. Here's one reason why...

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Recession Marketing: The Direct Approach

Personalization, Marketing Data July 4, 2022

In any economic downturn, marketers can quickly find themselves in unfamiliar territory. Sure, no two recessions are alike. But marketers who have been around the block once or twice (or three times) may notice patterns in consumers’ purchasing behavior and/or in marketers’ strategies. And those strategies can either boost or bust their overall performance.

Often what you’ll see in a recession is consumers will tighten their belts and reduce their spending. As a result, sales drop and companies start cutting costs and reducing prices. Budget cuts across the board follow.

But hold on… wholesale reductions like these can be a mistake.

So, How Do You Market In Times Like These?

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System Failure - Please Check Your Marketing Message

Personalization, Marketing Data June 16, 2022

With hundreds and hundreds of decisions to make every hour, how do humans ever get through the day?

Well, it comes down to System 1 and System 2 thinking.
For example, if a speeding taxi were racin
g toward you as you stepped off the curb, you’d jump back. No thinking involved.

Or maybe it’s something more subtle, like noticing the facial cues of an angry boss. Either way, in these types of situations, your thinking is automatic. That's called System 1 – and it’s a far cry from the more deliberate kind of thinking you do when you’re asked to work through an algebra problem, assemble some new furniture, or do your taxes — the long-form. That’s System 2 thinking.

The idea that we use two systems to process information was detailed by Daniel Kahneman in his best-selling book, Thinking Fast and Slow.

And this concept is directly related to marketing and how consumers arrive at a purchase/no-purchase decision?

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Is AI Part of Your Marketing Plan?

Personalization, Marketing Data June 5, 2022

It’s been quite a ride.

COVID-19… The Great resignation… Hybrid work styles…

For marketers, this has been the most tumultuous 2+ years in recent memory.

But if you’re reading this, congratulations, you made it this far...

So enough already. Enough looking back, enough lamenting about what was.

Let’s take a look ahead.

What’s next?

What’s out on the horizon?

What could impact your business in the next two years?

Well, how about Artificial Intelligence (AI).

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“I always wanted to be somebody, now I realize I should have been more specific.”   – Lily Tomlin

Direct Marketing, Email Marketing, Direct Mail, Creative May 18, 2022

Did you ever notice...

The most successful direct response campaigns have something in common —

Specifics.

I was first introduced to this idea while on a call with the great Herschell Gordon Lewis. During the discussion, he simply said — “…specifics sell.”

And the beauty of this concept is that it applies to direct mail... email... display ads... websites... landing pages... etc.

Be personal. Be relevant. Be specific.

If you write in generalities, if you write in broad strokes, if you pen mere platitudes, your copy will not only

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Why Your Direct Mail Package Should Take Advantage of Informed Delivery

Direct Mail May 5, 2022

46 million. 

That’s how many people in the US have signed up for the USPS Informed Delivery Program. This makes up about 7-10% of total US mail recipients (300 million+).  

But what is Informed Delivery? Those who sign up for Informed Delivery get daily emails from USPS, showing a preview of what’s on the way to their mailbox.  

And the impact among the people who opt in is significant. In fact, Informed Delivery emails get open rates as high as  63%. When you compare that to the 15% average open rate for other emails, it blows those numbers out of the water. 

So what does that mean for marketers? 

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Financial Service Brands Need to Connect the Way Customers Want

Direct Mail April 22, 2022

These days marketing is multichannel, with multiple efforts, multiple touchpoints, and multiple ways of reaching consumers. And although reaching out may be a multi-channel, multi-effort endeavor, the way consumers respond is now more singular than ever before...

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